Packaging Design agency
Packaging label design for Menowoman - a new startup supplement brand based in the UK
Menowoman got in touch, as they were looking for a packaging design agency - to design their packaging label design for their new supplement brand. The company is based in the UK, and they make collagen supplements for women. I designed the packaging labels, and created a simple, on-trend design, to help the brand stand out. The products are launching soon through their website.
Supplement Packaging Design for Women’s Wellness Brand Menowoman
Menowoman is a UK-based wellness start-up specialising in collagen supplements designed for women.
The supplement and wellness market is highly competitive, with packaging design playing a major role in communicating product quality, trust, and brand positioning quickly and effectively.
They approached me looking for a UK packaging designer to create a modern supplement packaging design system that felt premium, approachable, and visually distinctive within the growing women’s wellness category.
I worked across packaging label design, typography, colour palette selection, and visual identity direction to create a cohesive and scalable packaging system for the launch of the brand.
If you’re interested in the strategy behind supplement and wellness packaging design, you can read my guide here: Food & Drink Packaging Design Guide for Startups
You can also explore more branding and packaging projects here:
View branding & packaging design projects
Supplement Packaging Design for Wellness Brands UK
Packaging design within the supplement and wellness space needs to balance several important elements:
Premium yet approachable branding
Clear product communication
Trust-building visual design
Modern wellness aesthetics
Strong retail and e-commerce visibility
For Menowoman, the goal was to create a packaging system that felt clean, modern, and visually engaging while still maintaining a calm and premium wellness aesthetic.
The packaging labels also needed to appeal to a modern female audience while supporting future product extensions across the range.
THE CHALLENGE
The main challenge was creating a supplement packaging design that felt contemporary and premium without becoming overly clinical or generic.
Many supplement brands rely heavily on minimal wellness trends, making it difficult to create visual distinction while still maintaining trust and clarity.
The objective was to create a modern packaging label system that balanced simplicity, shelf visibility, and strong consumer appeal.
THE SOLUTION
We began by defining the visual direction and positioning for the brand within the women’s wellness supplements market.
From there, I developed:
Modern packaging label designs
A soft contemporary colour palette
Clean typography systems
Simplified packaging layouts
A scalable visual identity direction
The final design direction creates a recognisable and commercially focused supplement packaging system designed to perform effectively across retail and online environments.
THE OUTCOME
The result is a clean and contemporary supplement packaging design system that positions Menowoman as a modern women’s wellness brand with strong e-commerce appeal.
The packaging labels help communicate trust, product quality, and premium positioning while creating a more visually distinctive presence within the competitive supplements market.
The flexible design system is designed to scale across future wellness and supplement products.
FREQUENTLY ASKED QUESTIONS
What does a packaging design agency do?
A packaging design agency creates branding and packaging systems for products across food, drink, wellness, beauty, and FMCG categories to help improve shelf visibility, customer trust, and product recognition.
Do you design supplement packaging labels?
Yes — I specialise in supplement, wellness, food, drink, and FMCG packaging design, including packaging labels, visual identity systems, and retail packaging.
Why is packaging important for supplement brands?
Packaging helps supplement brands communicate trust, quality, and product positioning quickly while helping products stand out within highly competitive retail and e-commerce environments.
What makes effective supplement packaging design?
Strong supplement packaging design combines clarity, premium branding, clean visual systems, and strong product communication to improve customer trust and recognition.
Do you work with start-ups and established brands?
Yes — I work with both start-ups and established FMCG and wellness brands looking to launch, refresh, or reposition their branding and packaging systems.
NEED HELP WITH PACKAGING DESIGN?
If you’re launching or refreshing a supplement, wellness, or FMCG brand and need a UK-based packaging designer, I can help create strategic branding and packaging systems designed for real-world retail and e-commerce performance.
Dave Jones Design is an award-winning freelance packaging designer specialising in food, drink, wellness, supplement, and FMCG and CPG branding and packaging design.
With over 10 years of branding and packaging design experience, I help startups and growing brands create commercially effective branding and packaging design systems built for retail and e-commerce success.
Looking for a UK-based packaging designer to help with your next packaging design project?