A clear, collaborative approach to branding, packaging Design, Web Design And graphic design.
Every successful design project starts with understanding your business, your audience and what you want to achieve.
I'm Dave, an award-winning freelance graphic designer and packaging designer based in Leeds and London, UK. I work with ambitious food, drink, FMCG and consumer brands, helping businesses develop distinctive brand identities, packaging and creative solutions that work in the real world.
From launching a new product to refreshing an established brand or extending an existing product range, my process combines research, strategic thinking, creative exploration and careful development — from the initial brief through to final delivery.
Every project is different, but here's what you can typically expect when working with me.I thought I would share my design process below as a UK based graphic design company - to give some insight, of how I typically work on branding, packaging design, and graphic design/web design projects.
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The first step for every design project, is to discuss the design brief.
This is to outline the project objectives, deliverables, and details. If you don't have one written up, don't worry, as we can have a chat, and I can send over a discovery questionnaire to fill out, or alternatively, you can find the link to it here.
This will help to establish all the project requirements, and also help with the brand and design strategy/positioning.
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The second stage, after we have discussed the project deliverables/brief, is the design research phase.
This is a very important part of the branding and design process, as this will define the direction of the branding, packaging design or graphic design project. This generally comprises of researching into main competitors, target audience/category and also putting together visuals and mood-boards for inspiration, and to help with the design direction.
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Once the branding direction has been established, the design concept stage can begin. This is when the fun begins, and ideas start to come to life. I normally design around three different design concepts to begin with, I also include colour variations, and mockups. This helps to bring the branding/designs to life, and gives a good idea of how the branding will look and feel.
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The next stage is to refine, and develop any branding, or packaging design concepts. This is also when any context/format is considered, if the design/branding is for digital and print, this is when any mockups, prototyping and printed proofs will take place if needed.
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Once the final branding or packaging designs has been established and signed off, the final artwork/cutter-guide will be sent over and delivered in all file formats for web/social media and print. Now you can go ahead and start using your shiny new brand.
