I'm Dave, an experienced freelance graphic designer working with businesses, startups and established brands across London and throughout the UK.
With over 10 years of experience, I specialise in graphic design, branding, packaging design and web design, helping businesses create distinctive, professional and commercially effective brands.
Whether you're launching a new business, developing an existing brand or need ongoing creative support, I offer a flexible freelance alternative to working with a traditional design agency.
Freelance Graphic Designer for London Businesses
I work with businesses, founders and startups across London, providing flexible freelance graphic design and branding support without the overhead of a traditional design agency.
Whether you're launching a new business, developing an existing brand or bringing a new product to market, I can work directly with you to create a strong and consistent visual identity.
My experience covers everything from logo and brand identity design to packaging, websites and supporting marketing materials, giving you access to a broad range of creative services through one freelance designer.
As a freelance graphic designer, I work across a range of creative disciplines to help businesses develop strong, consistent and memorable brands.
Branding & Brand Identity
I create distinctive brand identities that communicate what makes your business different. This can include brand strategy, positioning, visual identity, logo design, typography, colour palettes and brand guidelines.
Whether you're starting a new business or looking to refresh an existing identity, I can help create a cohesive visual direction that works across your brand.
Packaging Design
I specialise in packaging design for food, drink, FMCG, CPG, health and wellness brands.
From initial creative concepts through to production-ready artwork, I can help create packaging that communicates your proposition clearly and stands out in competitive retail environments.
Logo Design
I provide freelance logo design for startups, established businesses and growing brands.
Whether you're launching a new business or refreshing an existing identity, I create professional logos designed to work across packaging, websites, social media, print and other brand touch points.
Web Design
I also provide web design for businesses that need a website that works alongside their brand identity.
I can help with the visual design and creative direction of websites for startups, businesses and established brands.
Illustration &
Brand World Design
Where a project requires something more distinctive, I also provide illustration and supporting graphic design to help brands develop a recognisable and consistent visual language.
Working With Businesses Across London
I work remotely with clients throughout London, making it easy to collaborate regardless of where you're based.
Whether you're a startup in Shoreditch, an established business in central London, a food and drink brand, or a growing company elsewhere in the capital, I can work as an extension of your team and provide the creative support you need.
I regularly work with:
Startups and entrepreneurs
Food and drink brands
FMCG and CPG businesses
Health and wellness brands
Supplement and nutrition brands
Retail businesses
E-commerce brands
Established companies
Businesses launching new products or services
My experience working across these sectors means I understand that good design isn't simply about making something look attractive. It needs to communicate clearly, differentiate your brand and support your wider business objectives.
You can also see the different sectors I work with.
Branding & Graphic Design for Startups
Launching a new business comes with a lot of decisions. Your brand identity is one of the first things potential customers will encounter, so it needs to communicate your proposition quickly and professionally.
I work with startups and emerging brands to develop the visual foundations they need to launch and grow, from logos and brand identity through to packaging design, websites and supporting marketing materials.
For food, drink and FMCG startups in particular, I can help bring the brand together across both physical and digital touchpoints.
If you're launching a food or drink brand, you can also explore my guide to food and drink packaging design for UK startups.
Food & Drink, FMCG & Packaging Design
A significant part of my work is focused on food, drink, FMCG, CPG, hospitality, and health and wellness brands.
I've worked with brands developing products for retail and e-commerce, helping them create identities and packaging that communicate their proposition and compete in busy categories.
Over the years, I've helped brands secure listings with retailers including Marks & Spencer and Booths, as well as independent and premium retailers including Harrods, Selfridges and Planet Organic.
If you're a London-based food or drink startup looking for branding or packaging design, I can help develop the creative direction from the initial brand concept through to finished packaging design and print ready artwork.
You can also explore my food packaging design services and see examples of my packaging design work.
Why Work With a Freelance Graphic Designer?
Working with a freelance designer gives you direct access to the person responsible for your project.
Rather than being passed between different departments or account managers, you'll work directly with me throughout the design process.
This provides:
Direct communication
A flexible approach
Personal involvement in every project
Creative support tailored to your business
Experience across branding, packaging and digital design
The ability to work alongside your existing team or suppliers
I can work on individual projects or provide ongoing creative support as your business develops.
My Design Process
Every project is different, but I take a collaborative and strategic approach to design.
1. Discovery
We start by understanding your business, audience, competitors and objectives.
2. Creative Direction
I develop an appropriate visual direction based on the positioning and goals of your brand.
3. Design Development
Once a direction has been established, I develop the chosen concepts and refine the details.
4. Refinement
We work collaboratively through feedback and revisions to ensure the final design meets your requirements.
5. Final Artwork
Once approved, I prepare the final assets and production-ready artwork required for your project.
Where required, I can also work alongside developers, photographers, printers, packaging manufacturers and other suppliers to help bring the finished project to life.
Selected Graphic Design, Branding & Packaging Work
I've worked across a wide range of branding, packaging, graphic design and digital projects for businesses and brands in London and throughout the UK.
From food and drink packaging and FMCG branding to logos, websites and supporting marketing materials, you can view my graphic design and branding work.
For examples of packaging projects, you can also explore individual packaging design projects.
Frequently Asked Questions
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I offer lot’s of graphic design services including: logo design, branding, graphic design, packaging design, website design, and illustration. For a full breakdown of the graphic design services I offer, please click here.
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I work with lot’s of different companies and brands - from small start-ups to large corporations. I collaborate with brands in retail, and B2C/E-Commerce, in various different sectors/categories too, from FMCG/CPG - food and drink brands to companies in the health and wellness space, and beyond
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Please click here for my design process
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The cost of a graphic design project depends on the scope, complexity and deliverables required. I provide tailored quotations based on each individual project rather than using a one-size-fits-all price.
Whether you need a new logo, complete brand identity, packaging design or ongoing graphic design support, I can discuss your requirements and provide a clear quotation.
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Yes. I work with startups, founders, established businesses and growing brands across London and throughout the UK.
I have particular experience working with food and drink, FMCG/CPG, health and wellness, retail and other consumer-focused businesses.
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Yes. I work remotely with clients throughout London, making it easy to collaborate regardless of where you're based.
Projects can be managed through email, video calls and online collaboration, while maintaining direct communication throughout the design process.
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No. London is an important market for my freelance design services, but I work with clients throughout the UK and can also work with businesses further afield.
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Yes. I regularly collaborate with business owners, marketing teams, developers, photographers, printers, packaging manufacturers and other creative professionals.
I can either take responsibility for a complete design project or provide additional freelance design support to your existing team.
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Yes. Branding and packaging often work closely together, particularly for food, drink and consumer brands.
I can develop your visual identity and then apply it consistently across packaging, websites, marketing materials and other brand touchpoints.
You can find out more about my branding design services and packaging design services.
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Yes. Food, drink, FMCG and CPG are some of the areas I specialise in.
I've worked with challenger brands, startups and established businesses on branding, packaging, illustration and other graphic design projects, helping products stand out in competitive retail and online environments.
You can see more about my food packaging design services.
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Yes. I work with startups and businesses launching new products and brands, providing everything from logo and brand identity design through to packaging, websites and supporting graphic design.
If you're launching a food or drink brand, you can also explore my guide to food and drink packaging design for UK startups.
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Yes. I can help businesses that already have an established identity but need to modernise, reposition or develop their visual brand.
This could involve a logo refresh, updated brand identity, new packaging, marketing materials or a wider visual redesign.
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Every project is different, but many branding and graphic design projects take around 3–6 weeks, depending on the scope and complexity.
Packaging projects can vary depending on the number of products, formats and production requirements, while larger website and digital projects may take longer.
I'll agree the project scope, deliverables and estimated timeline with you before work begins.
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IteYes. I can prepare production-ready artwork and work with printers, packaging manufacturers and other suppliers to help ensure your designs are correctly prepared for production.
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Working with a freelancer means you deal directly with the designer responsible for your project.
This can provide clearer communication, greater flexibility and a more personal approach, while still giving you access to strategic thinking and professional creative design.
For businesses that don't need a large agency team, working with a freelance designer can also be a more cost-effective option.
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The easiest way is to get in touch and tell me a little about your business, what you need help with and your approximate budget.
We can then discuss your requirements, the best approach and the next steps.
Ready to elevate or launch your brand?…If you would like to discuss a particular branding, graphic design, packaging design or web design project, just fill in the form below and I will get back to you as soon as possible. Please check your spam/junk folder, if you don’t get a reply within 48 hours. Thanks.
Feel free to also call me on
+44 (0) 7545 035 147