Packaging Designer UK


Dave Jones Design - is an award winning packaging designer based in Leeds/London, UK - specialising in awesome and innovative food and drink product packaging design to help your company and brand stand out on shelf.



Packaging design to help your brand shine


When it comes to packaging design - You need more than just nice looking product packaging. You need a strong brand that resonates with your target customer/audience - this helps your brand stand out on shelf, and as a result helps drive sales. I have over a decade of design experience - as a packaging designer working with start-ups, in all shapes and sizes, from small challenger brands - to large retail brands.

Whether you're a food and drink start-up breaking into the market or an established health or wellness brand looking to refresh your packaging design - my portfolio demonstrates a wide range of packaging design projects. I’ve also successfully helped many brands get listed with major and independent UK retailers such as: Harrods, M&S, Booths, Holland & Barrett, Planet Organic and Selfridges.

Concerned about the costs?…don’t be, as I provide packaging design agency-level creativity, and design without the heavyweight agency fees.


The Packaging Design Process


I operate with full transparency - keeping you informed every step of the way, ensuring your packaging design project is on track and within budget. The process begins with a thorough packaging design consultation, to understand the project brief/details.

From there, I undertake targeted market/brand research before the packaging design development to ensure the packaging design/branding resonates with your customers, and stands out on shelf. Once the project is complete - I then send across your new print-ready packaging design, so you can start shouting about your shiny new brand.


How can I help you with your packaging design project?

  • Custom packaging design that helps your packaging/brand stand out on shelf

  • Creative packaging designer with over 10 years of experience

  • A strong design portfolio for a range of startups and established brands

  • I’ve helped many brands get listings with large, and independent UK retailers

  • Agency level design - without the design agency cost

  • I can work with you to ensure your project is delivered on time, and on budget


Get a free consultation from an expert UK based packaging designer and packaging design consultant.

I help ambitious CPG, and FMCG brands and startups, stand out with innovative packaging design solutions. From initial packaging design concepts, and mockups to full scale print and shelf ready packaging, and label design.

Book a free packaging design consultation with me today, to get professional guidance on how I can create packaging design to help your brand stand out from competitors, and on shelf. If you would like to discuss a packaging design project, then please fill out the form below, and I’ll get back to you as soon as possible.


  • Packaging design is a lot more than just designing a fancy looking product pack - It's about creating a brand experience that enhances your product, and resonates with your target market. As a result this creates more visibility on shelf, which leads to more brand exposure and sales.

  • Choosing a freelance packaging designer over a packaging design agency, normally has lot’s of benefits including:

    • Cheaper rates

    • No additional/hidden fees

    • A personal one-on-one service, so no account managers

    • I also collaborate with lot’s of other freelancers, including: illustrators, photographers, web developers, marketing and SEO specialists, meaning I can offer a full packaging design agency service, without the high costs

    • Packaging Design Consultation/audit

    • Packaging design research/brand strategy and positioning

    • Packaging and label design (refresh or from scratch)

    • Packaging art-working

    • Custom brand world and packaging design illustration

    • Packaging design artwork, and cutter-guide setup for print

    • Packaging mock-ups and renders

  • The packaging design process is pretty much the same for every project, and normally consists of the following:

    • Brand strategy/research, and mood-board

    • Design concepts/mockups

    • Design development

    • Artwork/cutter-guide setup

    For a full breakdown of the packaging design process, please click here

  • Packaging projects generally include:

    • Packaging design consultation

    • Brand research/mood-board

    • Design concepts/development - including design/layout colour/typography revisions, and changes

    • Custom illustrations

    • Unlimited revisions

    • Final artwork/cutter-guide files

    I also offer lot’s of additional services, as outlined in my services section here, so if you have are any other requirements - then feel free to let me know.

  • Yes - I offer custom packaging/brand world illustration with all packaging design projects. I normally offer:

    • Product ingredient illustrations

    • Pattern design and illustration

    • Icon/symbol designs

  • I have a good working relationship with a number of different suppliers, including packaging companies and printers. I can happily share their details if you’re looking for a specific supplier.

  • Unfortunately not - as my main focus is on branding, and packaging design, but I do work with a handful of photographers on a regular basis, and I would be happy to send you their details so you can get in touch with them to discuss your requirements directly.

  • The project turn-around time depends on the project brief/details. As a guide small packaging design designs can take as little as 2-3 weeks, while larger packaging projects can sometimes take around 4-5 weeks or longer. Feel free to get in touch, with the packaging design project details, and I will be able to give you a specific timeframe for the project

  • Feel free to get in touch via my contact form below. We’ll then discuss the project details/brief and schedule a call to discuss further.


Looking for a packaging designer, and ready to discuss your design project?…then feel free to fill out the form below - and I will get back to you as soon as possible.



looking for a UK based packaging Designer to help with your packaging design project?