Rootana is a UK-based supplement and meal replacement brand focused on creating simple, effective health products for everyday use.
The brand approached me looking for a UK based packaging design agency to help develop a clean and modern packaging design system for their new product range ahead of launch.
The goal was to create a simple, minimal and structured packaging design that would stand out within the crowded supplement and nutrition market.
I worked on the packaging design and visual direction for the new range, helping establish a clear and consistent brand system ready for launch.
Packaging Design for a UK Supplement Brand
The supplement and meal replacement category is highly competitive, with many brands relying on complex visuals, heavy messaging and crowded packaging layouts.
Rootana needed a different approach — something clean, simple and easy to understand at a glance, while still feeling modern and commercially credible.
The focus was on creating a packaging system that prioritised clarity, trust and shelf impact within the health and nutrition space.
This project sits within my wider specialist work in food and drink packaging design for startups in the UK, where I help brands create strategic packaging design systems for competitive FMCG and CPG markets:
The Challenge
One of the key challenges was simplifying the visual language of the brand while still maintaining strong presence in a competitive FMCG category.
Many supplement brands overcomplicate packaging with too much information, making it difficult for customers to quickly understand the product.
Rootana needed a more refined and minimal approach that would clearly communicate product benefits while standing out through simplicity rather than complexity.
The Solution
I developed a clean and structured packaging design system built around strong typography, clear hierarchy and minimal colour usage.
The design direction focused on simplicity and readability, ensuring customers could instantly understand the product on shelf and online.
This approach helped create a more premium and trustworthy feel while maintaining strong commercial clarity within the supplement category.
The Outcome
The final result is a clean and modern packaging design system for Rootana that helps position the brand within the UK health and wellness market.
The packaging is designed to feel simple, credible and easy to navigate, helping improve clarity and shelf appeal in a crowded category.
The new packaging design system provides a strong foundation for the brand’s upcoming product launch and future range expansion.
Frequently Asked Questions
What does a packaging design agency do?
A packaging design agency helps brands develop strategic packaging systems that improve shelf impact, clarity and commercial performance in competitive markets.
Do you design packaging for supplement brands?
Yes — I work with supplement, nutrition and health/wellness focused brands to create clean, structured packaging design systems that communicate clearly and perform well in FMCG environments.
What makes good supplement packaging design?
Good supplement packaging design focuses on clarity, hierarchy and trust. Customers need to understand the product quickly, so simplicity and strong structure are key.
Do you work with UK startups?
Yes — I regularly work with UK-based startups and growing brands across food, drink and supplement categories.
Can packaging design help improve sales?
Yes — strong packaging design improves visibility, trust and product understanding, which directly influences purchase decisions in both retail and ecommerce.
Looking for a Food or drink Packaging Designer for Your Health or Wellness Startup?
I work with many food and drink startups across the UK creating strategic branding and packaging design that helps products stand out in competitive FMCG categories.
Whether you’re launching a protein brand, snack startup, beverage company or a health or wellness food or drink company, I can help create branding and packaging design that is visually distinctive, commercially effective and built for growth.
If you’re launching a supplement, food or drink product and need packaging design that communicates clearly and performs in competitive retail environments, I can help.
Explore my packaging design and other design services here - or get in touch to discuss your design project.