Freelance Graphic Designer UK
Hi, I’m Dave - an award winning freelance graphic designer and packaging designer based in Leeds/London, UK. I specialise in graphic design, branding, packaging design, and web design. I help companies, founders and startups propel their brands to the next level - so If you’re looking for a UK based branding, graphic design or packaging design expert to launch or elevate your brand - then you’ve come to the right place.
Award Winning UK Based Freelance Graphic Designer
I’m an independent - award winning freelance graphic designer based in Leeds and London, UK - specialising in all areas of graphic design, from logo design and branding to packaging design, web design and illustration. I collaborate with awesome, innovative and ambitious start-ups and established brands, using a combination of brand strategy, and brand storytelling to create bold, and memorable brands that stand out against the crowd - and your competition.
About Me
I offer everything from logo, and brand identity design, through to full branding, and graphic design/packaging design packages. I help elevate brands to the next level - with simplistic, bold and strategic branding, packaging design and graphic design, which resonates with your target audience and market, and also helps you stand out against any competitors in your specific category, or marketplace.
My Graphic Design Experience
I have over 10+ years of experience as a UK based freelance graphic designer working in the industry, collaborating with many CPG/FMCG companies, from challenger brands and startups, through to larger established businesses, and organisations. I work with lots of different companies and design agencies, in various categories, from food and drink/beverage and hospitality to health and wellness, and beyond, and I have helped many brands, and startups, gain listings with various independents, and large UK retailers, supermarkets and websites including: Holland and Barrett, Selfridges, Planet Organic, Harrods, Booths, M&S, and Amazon
Design with purpose
Great design isn’t just about looking good — it’s about solving problems. Every project starts with understanding your audience, your market, and what makes your brand different.
That insight shapes everything from brand strategy and brand identity design to structural decisions in packaging design and usability in website design.
✔ Strategy-led creative thinking
✔ Retail and consumer market experience
✔ Collaborative, friendly process
✔ Freelance flexibility with agency-level quality
First impressions really do count. I create everything to help your brand shine - from logo, and brand identity design to full branding packages. I delve deep into brand strategy, competitive analysis, and sector research, to ensure your brand not only stands out, and looks good - but also reflects your brand values, and resonates authentically with your specific target audience/market.
Whether you’re a food and beverage, health/wellness, or lifestyle brand, I specialise in lot’s of different categories. I manage the entire packaging design process, from initial packaging design concepts, to the final print-ready packaging design artwork. I also offer custom brand illustrations/brand world design - to help your packaging design and branding really stand-out on shelf.
Your logo is the face of your brand - I offer custom made logo design, and brand identity solutions that are not only visually compelling but also aligned with your brand's distinct ethos.
Looking for illustrations that encapsulate your brand story? I provide custom-made, hand-crafted brand world illustrations for various applications - from branding, print design, and packaging, to social media content and web/digital platforms.
I offer specialised web design services for Shopify and Squarespace CMS platforms. For clients requiring a more customised approach, I also work with developers - and can design unique custom designed (UI) user interfaces and websites. In addition, I can enhance your web presence with cohesive branding and social media content across various platforms including Instagram, Facebook and Linkedin.
Want to know more about my services? see all my design services
SECTORS I WORK WITH
While my approach is always tailored to each brand, I have particular experience creating strategic branding and high-impact packaging design and web design for consumer-facing products that need to stand out in competitive markets.
Food & Drink
From challenger startups to established FMCG/CPG brands, I design shelf-ready food packaging and brand identities that capture attention and communicate flavour, quality and personality at a glance.
Beverages
Bold, distinctive drink packaging design and branding that helps products stand out in crowded fridges, bars, retail environments and online.
Health, Beauty & Wellness
Clean, confident brand identities and premium packaging design that build trust and appeal to modern, design-conscious consumers.
Lifestyle & Retail
From boutique brands to growing retail businesses, I create memorable branding systems and engaging digital experiences that connect with customers across physical and online touchpoints.
Startups & New Product Launches
Launching something new? I help emerging brands build strong foundations through strategic logo design, branding and market-ready packaging design.
No matter the sector, the goal is always the same: design that helps your product attract attention, build trust and compete confidently. Planning a launch or rebrand? Let’s talk!
MY DESIGN PROCESS
A clear, collaborative journey from start to launch
Strong results come from a strong process. Whether you’re investing in branding design, a distinctive custom logo design or a full packaging design or web design project, I guide you step-by-step from first ideas to final delivery.
Discovery
We explore your brand, audience, competitors and goals to build a strong strategic foundation.Strategy
Insights shape the direction of your brand identity, packaging, or website design — defining how your brand should look, feel and communicate.Creative Development
Concepts are developed and refined into powerful visual solutions across your branding, logo or packaging design.
Refinement
Feedback and collaboration ensure the final outcome is polished, aligned and ready for launch.
Delivery
You receive production-ready files and guidance so your design works consistently across print, packaging and digital/web.
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If you’re looking to start a business then hiring a professional graphic designer is essential, as they help design the look of your brand. Graphic designers specialise in logo design, branding, packaging design, web design, and social media marketing design.
Investing in the right graphic designer will not only make your business look good, but it will also help your brand stand out, and it will ultimately help you get more customers/sales.
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There are many advantages of working with a freelance graphic designer such as:
Cheaper fees than large design agencies
A personal service
A collaborative approach
The capability to take on multiple design projects
Remote and flexible working hours
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Absolutely. I’m a fully remote UK based designer, and I work on a remote freelance basis, so I’m able to work with lot’s of different clients from all over the UK, including local business from Leeds/Bradford, and the Yorkshire region, but I also work with many companies in Manchester, Liverpool and London. I also work with a number of clients in Europe, and North America too.
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I specialise in branding, and graphic design, and I offer everything from logo design, brand identity design, to packaging design and web design. Please click below to see the full list of my graphic design services
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I work with lot’s of different companies as a freelance graphic designer, from small start-ups, to medium - large scale corporations, and scale-ups. I work with a mix of D2C B2C, and B2B based companies, in lot’s od different sectors. See below for the list of sectors I work with.
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I work with lot’s of different brands and startups in various sectors, including: food and drink/beverage, hospitality, heath and wellness, nutrition /supplements, lifestyle, beauty, and the tech industry.
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Please find the link below to my full branding and graphic design process page
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If you are looking to discuss a graphic design project, feel free to get in touch here, and fill in the enquiry from, and I will get back to you as soon as possible.
MORE Frequently Asked Questions
How much does branding or packaging design cost?
Every project is different depending on scope and deliverables. After an initial chat, I provide a clear, tailored quote based on whether you need full branding design, a new logo design, or complete packaging design.How long does a design project take?
Most branding projects take around 3–6 weeks, while packaging design timelines depend on the number of products and print requirements. UI and website design projects typically range from 4–8 weeks. Timelines are agreed upfront so you know exactly what to expect.Do you work with startups as well as established brands?
Yes — I work with early-stage businesses and established companies alike. Whether you’re launching something new or refreshing existing packaging design, the process is tailored to your stage of growth.What industries do you specialise in?
I have extensive experience in food, drink and consumer goods, as well as lifestyle and retail brands. The focus is always on creating strategic branding and design that connects with the right audience.Can you help with printing and production?
Yes. I prepare production-ready artwork and can liaise with printers or manufacturers to ensure your packaging design is set up correctly for real-world production.Why work with a freelance designer instead of an agency?
You work directly with me from start to finish, meaning clearer communication, flexibility and a more personal approach — while still getting strategic thinking and high-quality creative across branding, logo design, and packaging projects.
Still have questions? Get in touch and I’ll be happy to help.
Looking to hire an expert UK based Graphic designer?
Ready to elevate or launch your brand?…I’m currently taking bookings - so If you’re looking for a UK based graphic designer, or packaging designer and you would like to discuss a particular branding, graphic design, packaging design, or web design project, just fill in the form below and I will get back to you as soon as possible.
Please check your spam/junk folder, if you don’t get a reply within 48 hours. Thanks.