Omvits is a health and wellness brand specialising in natural supplements. The guys reached out - as they were looking for a UK based packaging designer to help them re-design their packaging design for their range of products. They wanted something really simple to help them stand out. I designed a number of design concepts to begin with - and this was the chosen design route. I then refined and developed the final design. The simple pattern, colour palette and overall design represents the ocean, which aligns with the product and the brand positioning. All products are available on their website and also on Amazon
Supplement Packaging Design for Wellness Brands
Supplement packaging design plays a key role in how health products are perceived, particularly in a category where trust, clarity and simplicity directly influence purchasing decisions.
For Omvits, the goal was to create a packaging system that felt clean, natural and minimal while still being visually distinctive on shelf and online.
The final direction used subtle pattern work, a refined colour palette and a structured layout system inspired by ocean themes, aligning with the brand’s natural positioning.
This project sits within my wider specialist work in food and drink packaging design for startups in the UK:
The Challenge
One of the main challenges was simplifying a range of supplement products into a clear and cohesive visual system.
Many supplement brands suffer from inconsistent packaging across product lines, making the brand feel fragmented and harder to recognise.
The aim was to create a unified packaging structure that felt simple, premium and scalable across multiple SKUs.
The Solution
I developed a clean and minimal packaging design system built around consistent typography, structured layout and a subtle ocean-inspired visual identity.
Different design concepts were explored before refining the final chosen direction, which focused on clarity and calm visual communication.
The final system ensures the packaging feels cohesive across the full product range while maintaining strong shelf presence.
The Outcome
The final result is a modern supplement packaging design system that strengthens Omvits’ positioning within the UK health and wellness market.
The design improves product clarity, enhances brand consistency and creates a more premium and recognisable presence across both retail and ecommerce platforms.
The products are now available through the brand’s website and on Amazon.
Frequently Asked Questions
What is supplement packaging design?
Supplement packaging design focuses on creating packaging systems for health and wellness products such as vitamins, minerals and natural supplements.
What makes good supplement packaging design?
Good supplement packaging design combines simplicity, clarity and strong brand identity to help products stand out while building trust with customers.
Do you design packaging for UK supplement brands?
Yes — I work with UK-based supplement and wellness brands to create strategic packaging systems that perform in competitive FMCG markets.
Why is consistency important in supplement packaging?
Consistency helps customers recognise products quickly, builds trust and strengthens brand identity across multiple SKUs.
Can packaging design improve product sales?
Yes — clear, well-structured packaging improves visibility, trust and understanding, which directly impacts purchasing decisions
Looking for a Supplement Packaging Designer?
If you’re launching a supplement or health and wellness brand and need packaging design that is simple, strategic and commercially effective, I can help develop a cohesive system for your product range.