Branding Design
Branding design and infographic design for E-commerce tech platform Veeqo.
Branding Design
Veeqo is an E-commerce tech platform based in the US. They got in touch, as they required some branding design, and an infographic design for their website. The guys wanted something super simple, fun and colourful. I designed the branding, and then worked on some custom illustrations and icons for the infographic design.
Branding & Infographic Design for Technology Businesses
You can also explore more branding and graphic design projects here:
Branding Design for SaaS & E-commerce Platforms
Strong branding helps technology companies communicate more effectively with customers and simplify complex products and services.
Effective branding and infographic design can help businesses:
• Improve customer understanding
• Increase engagement
• Communicate complex information clearly
• Strengthen brand recognition
• Create consistency across digital marketing channels
For Veeqo, the goal was to create visual content that felt simple, fun, and approachable while maintaining a professional appearance suitable for a growing technology platform.
The visual assets also needed to integrate seamlessly with the existing website and wider marketing activities.
THE CHALLENGE
The main challenge was translating technical e-commerce and logistics information into visuals that users could quickly understand.
Technology companies often communicate complex processes and workflows, making it difficult to engage audiences through text alone.
The objective was to create infographic designs that simplified information while maintaining clarity, consistency, and visual appeal.
THE SOLUTION
We began by reviewing the content requirements and identifying opportunities to improve communication through visual storytelling.
From there, I developed:
• Branding assets
• Infographic design
• Custom illustrations
• Icon design
• Visual communication systems
• Digital marketing graphics
• Website-ready design assets
The final design system combines simple illustrations, clear layouts, and vibrant colour palettes to create engaging visual content that supports both user understanding and brand consistency.
THE OUTCOME
The result is a collection of branded infographic and illustration assets that help Veeqo communicate its products and services more effectively.
The visuals improve customer engagement, simplify complex information, and strengthen the overall brand experience across digital touchpoints.
The flexible design system can be expanded and adapted as the platform grows and new services are introduced.
FREQUENTLY ASKED QUESTIONS
What is infographic design?
Infographic design combines information, data, and visual elements to communicate complex topics in a clear and engaging way.
Why are infographics useful for technology companies?
Infographics help simplify technical concepts, improve customer understanding, increase engagement, and make information easier to digest.
Can you create custom illustrations and icons?
Yes — many branding projects include bespoke illustrations, icon design, infographic assets, and visual communication systems tailored to the business.
Do you work with SaaS and technology businesses?
Absolutely. I work with technology companies, SaaS platforms, start-ups, e-commerce businesses, and digital brands looking to strengthen their visual identity and communication.
Can you help with branding as well as graphic design?
Yes — many projects include logo design, brand identity development, illustration, infographic design, website design, marketing materials, and digital content creation.
GET IN TOUCH
If you're looking for a branding designer to help communicate your products, services, or business more effectively, I can help create strategic branding and visual content that engages your audience and supports business growth.
Dave Jones Design is an award-winning freelance branding and graphic designer specialising in brand identity design, infographic design, illustration, packaging design, website design, and social media marketing for start-ups and growing businesses.
With over 10 years of branding experience, I help businesses create distinctive brands and engaging visual content that simplifies complex ideas and connects with customers.
Looking for a Branding Designer to help with your branding design project? Get in touch.