I’m Dave, an award winning freelance illustrator based in Leeds/London, UK. I specialise in bold and simple illustration for food and drink, hospitality, health and wellness and more.
I’m Dave, an award-winning freelance illustrator based in Leeds & London, UK. I create bold, simple, and vibrant illustrations that help brands in the food & drink, lifestyle, and health and wellness space stand out — whether on packaging, websites, social media, or marketing collateral. davejonesdesign.co.uk
My illustration style is all about clarity, character, and storytelling — making your brand memorable at first glance.
FREELANCE ILLUSTRATOR
I have over 10+ years of experience working as a freelance illustrator. I work specifically with companies and brands in the food and drink/lifestyle space. I focus on bold, simplistic, and vibrant illustration to help brands stand out. Lot’s of brands use brand illustration throughout their branding for logo design/brand identity, packaging design, marketing collateral, and website design.
I offer bespoke illustration services tailored to your brand’s goals and audience: davejonesdesign.co.uk
Custom illustration/icon design — perfect for enhancing your logo and brand identity. (link to your Logo Design & Branding pages)
Packaging illustration for labels and visual storytelling on-shelf. (link to Packaging Design page)
Website illustration that brings your digital experience to life. (link to Freelance Website Designer page)
Social media art & assets to increase engagement and visual consistency.
Marketing & advert visuals that elevate campaigns and promotions.
Why Illustration Matters for Your Brand
Unique visuals aren’t just “nice” — they help tell your story, evoke emotion, and strengthen brand identity across every touchpoint. Illustration can:
Build trust and recognition
Add personality to packaging and digital platforms
Support brand storytelling and messaging
Increase conversion and shareability
Illustration works hand-in-hand with graphic design, branding, packaging design and web design to create a cohesive brand world. (link to Services / Graphic Design Services page)
How Can I Support Your Illustration project?
In a world where visuals reign supreme, a unique illustration can set your brand apart. With over 10 years of experience, as an illustrator and designer I offer custom illustration services that go beyond just pretty pictures; they tell your brand story, evoke emotion, add value, and ultimately help you sell more products. My portfolio is as diverse as it is extensive, covering everything from editorial illustrations to packaging design for food and drink startups and established brands alike.
But it's not just about creating eye-catching visuals; it's about meeting your specific objectives. Whether it's for marketing, editorial, or product development, I can adapt my style to suit your needs and reach your target audience effectively.
Budget concerns? Rest easy. I deliver agency-level artistry without the extravagant price tag. Transparency is key, and I'll keep you updated throughout the project to ensure everything is on time and within your budget.
Our journey starts with a detailed consultation to understand the nuances of your project and objectives. Armed with this information, I'll create custom illustrations that resonate with your audience and meet your goals. Your input is integral during the entire design process, ensuring the final artwork is precisely what you had in mind. Once we wrap up, you'll receive all the files and formats you need, right down to the last pixel.
How I Work With You
Every project begins with a conversation to understand your audience, brief, and goals. From there, I’ll sketch concepts, incorporate your feedback, and deliver final artwork in formats ready for both print and digital use — whether that’s packaging files, web graphics, or marketing assets. davejonesdesign.co.uk
Typical process includes:
Initial briefing call
Concept sketches
Revisions & refinements
Final delivery in required formats
If you’d also like help with other parts of your brand — from strategy to packaging — I can support that too or point you to the right resources: (link to Design Process page)
Other Ways I Can Support Your Brand
If your project goes beyond illustration, I also specialise in…
These services work together to create a complete visual identity that resonates with your target market.
FAQ
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Freelancers often offer a unique artistic vision and tailored service, bypassing the bureaucracy and generic styles that can come with larger agencies.
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Project timelines can range from a few days for simple pieces to several weeks for intricate or multiple illustrations.
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Depending on your needs, services can include sketches, revisions, and final high-resolution files suitable for your intended use.
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Yes, I offer illustrations suitable for websites, publications, advertisements, and printed materials.
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Contact me via the form on my website or shoot me an email. We’ll discuss your needs and set up an initial consultation.
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My portfolio is available for browsing on the website. It showcases a variety of styles and projects I've undertaken.
Ready to Talk About Your Project?
Looking for a freelance illustrator to help bring your ideas to life? Contact me below to discuss your brief and get a quote