Dave Jones Design is an award-winning branding designer based in the UK, helping startups, challenger brands and established businesses create strong, distinctive brand identities that stand out in competitive markets.
As a freelance branding designer, I work directly with clients to build brands that are clear, consistent and commercially effective — from brand strategy and brand identity through to logo design, packaging and digital touchpoints. Whether you’re launching a new brand or refining an existing one, I help you create a brand that connects with your audience and supports long-term growth.Dave Jones Design is an award winning branding designer, based in Leeds/London, UK. I specialise in all areas of branding, from logo design to full brand identity, and branding projects.
As a freelance branding designer, I work directly with clients to build brands that are clear, consistent and commercially effective — from brand strategy and visual identity through to logo design, packaging and digital touchpoints. Whether you’re launching a new brand or refining an existing one, I help you create a brand that connects with your audience and supports long-term growth.
I collaborate with awesome, innovative and ambitious startups and established brands to help them stand out against the crowd. I help CPG, and FMCG brands and startups, stand out with innovative branding design services. With over 10 years+ of experience as a branding designer - I offer custom brand design that will help your company stand out. My strategic branding process, combined with my bold approach to design will not only get your brand looking great, but it will help your brand stand out on shelf, and will also help you get more customers, and generate more sales.
You're not just looking for a branding designer - you want someone who understands the power of branding. With over 10 years of experience, I offer custom branding solutions that will make your brand stand out online, and on shelf. My portfolio ranges from start-ups, and scale-ups to large challenger brands, showcasing a broad range of creative skills.
What sets me apart is my proven track record in helping brands secure listings with both large and independent UK retailers. So, you're not just getting a nice design, you're getting a design/brand that will help you drive sales.
Worried about the cost? Don't be. I provide agency-level quality branding without the sky-high agency fees. Plus, you'll always know where your project stands, as I work meticulously to ensure everything is delivered on time and within your budget.
From the initial consultation to project closure, I keep you in the loop. We'll kick off with a detailed discussion about your needs, scope, and goals. I'll then dive into market/brand research, developing a brand strategy tailored to your brand. I'll involve you in every creative decision, ensuring the end result is exactly what is required. Once the branding is approved, you'll receive all assets and collateral that you will need to start using your shiny new brand.
What Does a Branding Designer Do?
A branding designer goes far beyond creating a logo. Effective branding brings together strategy, design and consistency to shape how your business is perceived.
As a professional brand designer, I help define and design:
Brand positioning and personality
Visual identity systems (logo, colour, typography)
Brand consistency across packaging, digital and print
Clear messaging and brand hierarchy
Strong branding builds trust, improves recognition and makes your products or services easier to choose — whether on shelf, online or in-store.
Branding Design That Supports Growth
Great branding isn’t about trends or decoration — it’s about clarity, differentiation and commercial impact.
I create branding that:
Clearly communicates what your brand stands for
Differentiates you from competitors
Builds trust with customers and retailers
Scales across packaging, digital and marketing
Supports sales and long-term brand value
This approach is especially important for FMCG, food, drink and consumer brands where branding and packaging work together to drive purchase decisions.
Branding Services I Offer
I provide a complete range of branding design services, tailored to your business, market and stage of growth.
Brand Identity Design
Brand identity systems
Visual language and brand style
Colour palettes and typography
Brand guidelines for consistency
Logo Design
For businesses that need a focused solution, I also offer standalone logo design.
Learn more about my freelance logo designer services
Branding for Packaging
Branding that translates seamlessly onto packaging, labels and retail formats — ensuring your brand performs on shelf.
View my packaging designer services
Brand Illustration
Custom illustration to enhance brand personality, storytelling and packaging design.
Explore my freelance illustrator services
Digital & UI Branding
Ensuring your branding is applied consistently across websites, landing pages and digital products.
See my UI & website design services
Branding for Startups, Challengers & Established Brands
I work with brands at every stage, including:
Startups launching a new brand
Challenger brands looking to stand out
Established companies refreshing their identity
FMCG and CPG brands preparing for retail listings
I’ve helped brands secure listings with major UK retailers including Harrods, M&S, Holland & Barrett, Booths, Planet Organic and Selfridges, ensuring their branding meets both commercial and retail expectations.
Freelance Branding Designer vs Branding Agency
Working with a freelance branding designer gives you senior-level expertise without the overheads of a traditional branding agency.
Benefits of Working With Me
Direct collaboration with the designer
Over 10 years of branding and design experience
Faster turnaround times
Flexible pricing for startups and growing brands
Strong understanding of retail, packaging and FMCG
You get agency-level thinking with a more personal, efficient and cost-effective process.
I work with a mix of young innovative start-ups - and larger established brands, from retail, to B2C brands and beyond. I also work with lot’s of different sectors from food and drink, to health/wellness and lifestyle. I have a proven track record in helping brands secure listings with both large and independent UK retailers, such as, Harrods, Holland and Barrett, Selfridges, Planet Organic, Booths, and M&S. So you're not just getting a good looking brand, you're investing in branding that not only helps you get on shelf, but helps you get more sales.
My branding process is structured, collaborative and focused on avoiding costly mistakes later.
Discovery & Strategy
Understanding your business, audience, competitors and goals.
Concept Development
Creating strategic brand directions aligned with positioning and market expectations.
Design Refinement
Developing the chosen concept into a complete brand identity system.
Application & Rollout
Applying branding across packaging, digital, print and marketing materials. I keep you informed at every stage, ensuring your branding project stays on track and on budget.
When I start a new branding project - It’s always good to work on brand positioning/strategy first, to help us get to know your brand values, target market, and competitors etc. I then create a mood-board, and conduct market/brand research, to get a deep understanding of your competitors, and target audience. This is an essential part of the design process, as this helps with your overall brand positioning/strategy, and also helps with the brand design direction.
Once the research phase is complete - we can make a start on the fun part, the design stage. I normally design around three different branding/design concepts to start, and then develop the chosen design route - through to all the final assets, and artwork. I then send across all the artwork files once all the branding/designs have been completed. Here is a link to my complete design process
Branding That Works Across Packaging & Digital
Branding should never exist in isolation. I specialise in branding that works seamlessly across:
Product packaging and labels
Retail and shelf-ready formats
Websites and digital platforms
Marketing social media and promotional materials
This joined-up approach ensures consistency and impact wherever customers encounter your brand.
What Do I Charge?
Good branding, and design should be seen as an investment, but I provide agency-level brand design - without the sky-high agency fees. I work meticulously to ensure everything is delivered on time and within your budget. From the initial design consultation to project completion, I will always keep you in the loop. I normally charge on a project by project basis - based on the project brief/requirements. I also offer monthly retainers for lot’s of regular clients. If you have any questions - or If you would like to discuss a particular brand design project, feel free to let me know.
How can I help you with your branding project?
Custom branding that helps your brand stand out on shelf.
Creative logo design and brand designer with over 10 years of experience
A strong branding portfolio for a range of startups and established brands
I’ve helped many brands get listings with large, and independent UK retailers
Agency level branding - without the big design agency cost
I can work with you to ensure your project is delivered on time, and on budget
Work With a UK Branding Designer
If you’re looking for a branding designer in the UK who combines strategic thinking with strong visual design, I can help.
From brand identity and logo design to packaging and digital branding, I create brands that stand out, connect with customers and support commercial success.
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Brand design represents all the visual touch points of your brand, from your logo/brand identity, to your packaging design, website, and marketing collateral. It’s not just about making your brand look good though - It's about creating a strong visual brand identity that resonates with your target audience, and sets you apart from your competition, which if done effectively, will help you get more customers/sales.
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Freelance designers often bring a unique touch, unhindered by the constraints of agency culture. Plus, we usually offer more flexible pricing and a more personalised service compared to large design agencies
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I work with start-ups, and brands in many sectors, from food and drink/beverage, to health and wellness, and beyond. I’ve worked with many companies over the years, in many different categories, and industries.
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Yes - I’m a fully remote graphic designer. Being a remote freelance branding designer allows for a flexible work arrangement. Communication is normally via email, Zoom, or phone. I work with companies all over the UK, from London, to Leeds. We can also arrange meetings if you are based locally
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Turn-around times vary based on the design project - but typically smaller projects take around 3-4 weeks, while larger comprehensive branding design projects can take up to 2-3 months. If you have a set launch date, or deadline in mind though, feel free to let me know, as I’m sure we can make it work
Get a free consultation from an expert UK based branding designer and branding consultant today.
Ready to launch or elevate your brand, and looking for a UK based branding designer?…book a free design consultation with me today, to get professional guidance on how I can create branding to help your brand stand out from competitors, and on shelf. If you would like to discuss a branding design project, then please fill out the form below, and I’ll get back to you as soon as possible.
Let’s Discuss Your Branding Project
If you’re planning a branding project — whether launching a new brand or refreshing an existing one — I’d love to help.
Get in touch today to discuss your goals, timeline and budget.
Book a free branding consultation with an experienced UK branding designer.
GET IN TOUCH
Frequently Asked Questions
How much does branding design cost?
Pricing depends on scope, deliverables and complexity. Freelance branding design is typically more cost-effective than agencies while maintaining high standards.
Do you work with startups?
Yes — I regularly help startups launch strong, professional brands that can scale as they grow.
Can branding include packaging design?
Absolutely. Many branding projects include packaging design.
View my packaging design services
Do you provide brand guidelines?
Yes — I can supply clear brand guidelines to ensure consistency across all touchpoints.