Packaging Designer Leeds
Packaging design, branding and illustration for Yorkshire based gin drink brand Brooke’s.
Packaging Designer Leeds
Brooke’s are an independent farm shop based in North Yorkshire. I was approached by the guys, as they were looking for a packaging designer to design their latest gin packaging labels. I designed a traditional, yet modern style for the packaging, and created custom illustrations for the front/back of packs. The Gin is now available exclusively from the farm shop, as well as local retailers.
Branding & Packaging Design for Craft Gin Brand Brooke’s
If you're interested in the strategy behind drinks packaging design, you can read my guide here:
Food & Drink Packaging Design Guide for Startups
You can also explore more branding and packaging design projects here:
Spirits & Gin Packaging Design UK
Packaging design within the premium spirits and craft drinks sector needs to balance several important elements:
• Premium shelf appeal
• Strong brand storytelling
• Distinctive visual identity
• High-quality illustration and design
• Consistency across future product ranges
For Brooke’s, the goal was to create packaging design that felt premium, handcrafted, and distinctive while remaining commercially effective within the growing craft gin category.
The packaging system also needed to reinforce the local heritage of the brand while creating a strong visual presence on shelf.
THE CHALLENGE
The main challenge was creating gin packaging design that felt authentic and premium without relying on the generic visual styles often seen within the craft spirits market.
Many gin brands use similar botanical illustrations and traditional design cues, making it difficult to create genuine differentiation.
The objective was to develop a unique visual identity that balanced tradition with a more contemporary and memorable design approach.
THE SOLUTION
We began by exploring the product positioning, target audience, and competitive landscape.
From there, I developed:
• Packaging label design
• Brand identity refinements
• Custom hand-drawn illustrations
• Colour palette development
• Typography systems
• Scalable packaging assets for future products
The final design direction combines bespoke illustrations with a premium packaging layout, creating a strong visual identity that feels both modern and rooted in the brand's Yorkshire heritage.
THE OUTCOME
The result is a distinctive branding and packaging design system that positions Brooke’s as a premium craft gin brand with strong local appeal.
The packaging design improves shelf visibility, strengthens brand recognition, and creates a more memorable customer experience.
The flexible visual system also provides a strong foundation for future drinks products and flavour extensions.
FREQUENTLY ASKED QUESTIONS
Do you design packaging for gin and alcoholic drinks brands?
Yes — I work with gin brands, breweries, distilleries, soft drinks companies, wellness brands, and FMCG businesses looking for effective branding and packaging design.
How can packaging design help a gin brand stand out?
Strong packaging design helps create differentiation, improve shelf visibility, strengthen brand recognition, and communicate product quality to customers.
Do you create custom illustrations for packaging projects?
Yes — many of my projects include bespoke illustrations, icons, patterns, and graphic assets designed specifically for the brand and product range.
Can you refresh existing packaging without completely changing the brand?
Absolutely. Some projects involve creating entirely new identities, while others focus on refining and modernising existing branding and packaging systems.
Why is branding important for premium drinks products?
Strong branding helps premium drinks products communicate quality, build trust, and create memorable customer experiences that encourage repeat purchases.
GET IN TOUCH
If you're launching or refreshing a drinks, food, wellness, or FMCG brand and need a Leeds-based packaging designer, I can help create strategic branding and packaging systems designed for retail and e-commerce success.
Dave Jones Design is an award-winning freelance branding and packaging designer specialising in food, drink, wellness, and FMCG branding and packaging design.
With over 10 years of design experience, I help start-ups and growing brands create commercially effective branding and packaging systems built for real-world retail performance.
Looking for a Leeds-based packaging designer to help with your next packaging design project? Get in touch.