Common Water is a CBD drink start-up based in the UK. They reached out - as they needed support from a UK based CPG food and beverage packaging designer for their drink packaging design. They needed help with packaging design concepts and packaging design mockups. I designed a super simple label design that complemented the logo/branding
The goal was to create a simple and modern label design that complemented the existing logo and brand identity while helping the product stand out within the growing CBD drinks category.
I worked on the packaging design concepts and visual direction to develop a clean and commercially focused packaging system ready for launch.
Drink Packaging Design for a UK CBD Beverage Brand
The CBD drinks and wellness beverage market has become increasingly competitive, with many brands competing for visibility using bold colours and complex packaging systems.
For Common Water, the focus was on creating something cleaner and more refined — a packaging design approach that felt calm, modern and easy to recognise both online and at shelf level.
The final direction prioritised simplicity, readability and premium positioning while maintaining strong brand consistency across the range.
This project sits within my wider specialist work in food and drink packaging design for startups in the UK, where I help brands create strategic packaging systems for competitive FMCG markets:
The Challenge
One of the main challenges was creating a packaging design system that stood out within the rapidly growing CBD beverage market without relying on overly complicated graphics or messaging.
Many wellness drink brands use similar visual styles, making it difficult for new products to establish a distinctive identity.
The packaging needed to feel modern and premium while still remaining minimal, approachable and commercially clear.
The Solution
I developed a clean and structured label design focused on typography, spacing and minimal visual elements to create a calm and modern brand presence.
The packaging concepts were designed to complement the existing branding while improving shelf visibility and creating a more refined visual identity.
Mockups and packaging concepts were also created to help visualise the product range ahead of launch.
The Outcome
The final result is a clean and contemporary CPG packaging design system that helps position Common Water within the UK wellness and beverage market.
The packaging feels modern, minimal and commercially focused, helping the brand communicate clearly while standing out in a competitive FMCG category.
The project provides a strong visual foundation for the startup’s launch and future product expansion.
Frequently Asked Questions
What is CPG packaging design?
CPG packaging design focuses on consumer packaged goods products such as food, drinks, supplements and wellness products. The goal is to create packaging that performs effectively in retail and ecommerce environments.
Do you design packaging for drink brands?
Yes — I work with beverage, wellness and food startups to create strategic packaging systems that improve shelf presence and brand recognition.
What makes effective drink packaging design?
Effective drink packaging design combines strong branding, clear hierarchy and visual simplicity to help products stand out quickly within competitive retail markets.
Do you work with UK Drink startups?
Yes — I regularly work with UK-based startups and growing FMCG brands across food, drink and wellness categories.
Can packaging design help a new product launch?
Yes — packaging is often one of the most important parts of launching a new FMCG/CPG product, helping improve visibility, trust and customer recognition.
Looking for a CPG Packaging Designer?
If you’re launching a food, drink or wellness brand and need strategic packaging design support, I can help create commercially focused packaging design for competitive retail and ecommerce markets.