Award Winning Freelance Website Designer UK - Specialising in professional Shopify & Squarespace website design
You’re website is one of the first impressions of your business/brand, so It’s important to have a well designed website that functions well. I offer website design and development for Squarespace and Shopify. I also offer UI design for custom built websites. Please see my full website design services below:
• E-commerce Website design for Shopify
• Website design for Squarespace
• UI design for custom built websites
• Website banners/icon design
• Social media content design for Instagram/Facebook
A well-designed website is your digital store-front, and the first impression for many potential customers. With over a decade of industry experience, I offer expert, Shopify and Squarespace website design solutions that not only look stunning but also deliver on functionality, and get results.
My portfolio ranges from fledgling startups to well-established brands, demonstrating a knack for creating websites and user interfaces that resonate. But effective web and UI design isn't just about aesthetics; it's about guiding your visitors towards taking action. Whether it's filling out a contact form, making a purchase, or simply engaging with your content, I design with your objectives in mind.
Budget constraints? No worries. I offer agency-level design solutions without the hefty price tag. I value transparency, ensuring that you're kept in the loop from start to finish, so your project stays on time and within budget.
The process begins with a comprehensive consultation to understand your needs, target audience, and business objectives. Based on this, I dive into market research to inform a website design strategy, and start the web design process.
What I Offer — website Design Services
I provide full-service website build and UI design, helping brands create digital experiences that look professional, feel intuitive, and convert visitors into customers.
WEBSITE DESIGN
Strategic, brand-led website design focused on clarity, usability, and visual impact.
• Page structure and content layout planning
• Homepage and key landing page design
• Conversion-focused design for lead generation and sales
• Visual storytelling to communicate your brand clearly
• Responsive website designs for mobile, tablet, and desktop
E-COMMERCE WEBSITE DESIGN
Online store experiences designed to increase trust, engagement, and sales.
• Product page design that highlights features and benefits
• Category and collection page layouts for easy browsing
• Checkout flow design to reduce cart abandonment
• Visual hierarchy to guide users toward purchase decisions
• Trust-building design elements (reviews, badges, guarantees)
SHOPIFY WEBSITE DESIGN
Custom Shopify store design tailored to your brand and built for growth.
• Bespoke Shopify storefront design
• Optimised product and collection page layouts
• Conversion-focused homepage and promotional sections
• App and feature integration planning
• Design and build
SQUARESPACE WEBSITE DESIGN
Clean, modern Squarespace websites designed to look premium and perform smoothly.
• Custom-designed Squarespace page and websites
• Template customisation and design to match your brand identity
• Mobile-optimised design for all screen sizes
• Blog, portfolio, and service page design
• Design and build
UI DESIGN
Detailed interface design that ensures every interaction feels seamless and intuitive.
• Wireframes & layout planning — clear blueprints for your digital structure
• High-fidelity mockups tailored to your brand style
• Interactive prototypes for testing before development
• Design systems & style guides for consistency across platforms
• Developer-ready handoff assets with annotations and specs
WEBSITE DESIGN & BUILD
A complete end-to-end service — from strategy and design through to a fully launched website, built personally by me.
• Website design and front-end build managed directly by me
• Full website setup on Shopify or Squarespace
• Content upload and layout styling
• Mobile and browser testing before launch
• Launch support and post-launch guidance
These services ensure your website or digital product not only looks great but functions effortlessly on every device and platform.
Why Good website design Matters
web design isn’t just about aesthetics — it’s about behaviour. When users feel understood, they stay longer, interact more, and are far more likely to convert. That’s why I design every interface with the user’s needs and your business goals in mind.
Whether you’re launching a new site or refining an existing one, great web design/UI helps visitors:
Understand where to go next
Take desired actions (buy, sign up, contact)
Trust your brand instantly
My web Design Process
Here’s how I’ll bring your interface to life:
Discovery & brief – I’ll learn about your goals, audience & brand identity
Market research & competitor review
Wireframes & layout and design plans
Visual design and development
Prototype review & iteration
Delivery of assets with specs for developers
Want even deeper insight into how I work? Visit How I Work with Clients.
UI Design vs UX Design — What’s the Difference?
While my core focus here is UI, good design also relies on user experience (UX) principles.
UX identifies pain points and opportunities — guiding how an interface works.
UI brings it to life visually — focusing on layout, hierarchy, buttons, forms, colours and interactions. davejonesdesign.co.uk
Together, UI and UX ensure your site is both beautiful and usable.
Want a full UX + UI package (user research, journey mapping & usability testing)? Let’s talk — I can tailor a solution for you.
Examples of web Design Projects
Check out work that illustrates my approach in action:
View All Projects — including branding, packaging, web and UI work. davejonesdesign.co.uk
You’ll see how strong UI design supports:
Cohesive branding
Clear messaging
Conversion-friendly content flows
More Services You Might Be Interested In
If your project spans beyond UI design, I also offer:
Brand Identity & Logo Design — cohesive look and feel across digital experiences
Packaging Design & Graphic Design — for physical and digital brand touchpoints
Explore all services here: Services Overview.
faq
How long does a web design project take?
Timeframes vary — from a few weeks for smaller web design scopes to a couple of months for larger web design builds.
Do you provide research too?
Yes — I incorporate strategic principles to make sure your site doesn’t just look good but works well.
Can you design mobile screens too?
Absolutely — every interface I design is responsive and optimised for both mobile and desktop.
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User Interface (UI) design focuses on the visual elements users interact with in digital products, aiming for an intuitive and aesthetically pleasing experience.
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Going freelance offers you the benefit of a focused, one-to-one partnership, resulting in tailored solutions that fit your project's unique needs.
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Timeframes can range from a couple of weeks for small updates to a few months for a full-scale application or website overhaul.
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Typically, services include wireframes, mockups, interactive prototypes, and final asset delivery, optimised for developers.
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While my focus is on UI, I do incorporate UX principles to ensure that the design not only looks good but also functions well for the end-users.
Ready to Start Your web Design Project?
Whether you’re redesigning your site or building a new digital product, my process is collaborative, transparent and tailored to you.
👉 Get in Touch — let’s discuss your goals and ideas. davejonesdesign.co.uk