Branding And Packaging Design Agency
Drink packaging design for London based drink start-up Jitterbug
Branding And Packaging Design Agency
Jitterbug - is a UK based drink start-up creating apple cider vinegar drinks. I worked with the team on the packaging design concepts. The products are now available to buy from retailers including Holland & Barrett and Amazon.
Branding & Packaging Design for Functional Drinks Brand Jitterbug
If you're interested in the strategy behind beverage packaging design for start-ups and FMCG brands, you can read my guide here:
Food & Drink Packaging Design Guide for Startups
You can also explore more branding and packaging design projects here:
Drink Packaging Design for Functional Beverage Brands UK
Packaging design within the health and wellness drinks category needs to balance several important factors:
• Strong shelf visibility
• Clear product communication
• Modern wellness positioning
• Consumer trust and credibility
• Consistency across multiple products and flavours
For Jitterbug, the goal was to create packaging design concepts that felt clean, contemporary, and commercially appealing while helping communicate the product's health-focused positioning.
The packaging design also needed to appeal to modern consumers looking for functional drinks while maintaining strong visibility in both retail and e-commerce environments.
THE CHALLENGE
The main challenge was creating packaging concepts that could stand out within the increasingly crowded functional drinks and wellness beverage category.
Many wellness drinks brands rely on similar visual styles, making it difficult to establish clear differentiation and memorable brand recognition.
The objective was to create packaging concepts that balanced modern wellness trends with stronger commercial appeal and shelf impact.
THE SOLUTION
We began by exploring the brand positioning and target audience to better understand how Jitterbug should sit within the growing functional drinks market.
From there, I developed:
• Packaging design concepts
• Product positioning recommendations
• Visual direction development
• Typography exploration
• Colour palette concepts
• Packaging layout systems
The final design direction and style focused on creating a clean and approachable packaging design system designed to communicate product benefits clearly while maintaining a modern premium feel.
THE OUTCOME
The result is packaging design that helps position Jitterbug as a modern functional drinks brand within the health and wellness space.
The packaging concepts improve product visibility, support consumer trust, and create a stronger visual presence across retail and online channels.
The products are now available through major retailers including Holland & Barrett and Amazon.
FREQUENTLY ASKED QUESTIONS
What does a branding and packaging design agency do?
A branding and packaging design agency helps businesses create: brand strategy, logo design, brand identity, branding, packaging design social media marketing and website design that improves brand recognition, strengthens customer trust, and increases product visibility across retail and e-commerce environments.
Do you design drink/beverage packaging?
Yes — I specialise in food, drink, wellness, supplement, and CPG/FMCG packaging design, including functional beverages, soft drinks, alcoholic drinks, and start-up brands.
Why is good packaging design important for drinks brands?
Packaging plays a major role in influencing purchasing decisions, helping products stand out on shelf, and communicating product benefits quickly and effectively.
What makes effective beverage packaging design?
Strong beverage packaging design combines clear communication, distinctive branding, strong shelf visibility, and consistency across multiple products and flavours.
Do you work with start-ups and established brands?
Yes — I work with both start-ups and established FMCG and beverage brands looking to launch, refresh, or reposition their branding and packaging systems.
GET IN TOUCH
If you're launching or refreshing a food, drink, wellness, or FMCG/CPG brand and need help with branding and packaging design, I can help design strategic branding and packaging design systems designed for real-world retail and e-commerce performance.
Dave Jones Design is an award-winning freelance branding and packaging designer specialising in food, drink, health and wellness, and FMCG branding and packaging design.
With over 10 years of design experience, I help start-ups and growing brands create commercially effective branding and packaging design systems built for retail and e-commerce success.
Looking for a branding and packaging design agency to help with your next design project? Get in touch.