Drink Packaging Designer UK
Logo design, branding and packaging design for London based CBD start up Mood.
The guys at Mood CBD got in touch - as they were looking for a drink packaging designer to help with their branding, and packaging design for their start-up CBD brand. They wanted a bold, yet minimal brand/packaging design. We worked on the brand positioning, and brand strategy to begin with, and then created the brand logo/identity and packaging design. Each pack features a soft pastel swirl, which represents the calming, and wellbeing effects of the CBD product range. The products are now available via their website.
Branding & Packaging Design for CBD Drink Brand Mood
Mood is a UK CBD wellness brand creating functional drinks and gummies designed to support relaxation, balance and everyday wellbeing.
The brand sits within the fast-growing CBD and functional beverage category, where packaging design plays a key role in communicating trust, clarity, and product benefit instantly at shelf level.
They approached me looking for a CBD packaging designer in the UK to create a brand identity and packaging system that felt premium, modern, and commercially strong in a competitive retail and online market.
I worked across brand strategy, logo design, visual identity, and packaging design to build a cohesive system that could scale across multiple product formats.
If you’re interested in seeing more strategic thinking behind packaging design, you can read my full guide here:
Food & Drink Packaging Design Guide
You can also view more branding and packaging projects here:
View branding & packaging design projects
CBD Packaging Design for Wellness & Functional Drink Brands UK
Packaging design in the CBD and functional beverage space needs to carefully balance several key factors:
Calm, natural positioning
Clear product communication
Premium wellness aesthetics
Strong shelf impact and recognition
Trust-building visual language
For Mood, the goal was to create a brand identity that felt minimal and refined, while still visually expressive enough to stand out in a crowded wellness category.
The design system needed to work across both drinks and gummies, ensuring consistency across different packaging formats.
THE CHALLENGE
The main challenge was to create a CBD brand identity that felt both calming and premium, without falling into generic wellness tropes commonly seen in the category.
Many CBD brands rely on overly clinical or overly natural design approaches, which can limit shelf impact and brand differentiation.
The objective was to strike a balance between modern wellness branding, emotional calm, strong retail visibility, and clear product differentiation.
THE SOLUTION
We started with brand strategy and positioning to define how Mood should be perceived within the CBD and functional beverage market.
From there, I developed:
A clean, minimal logo design
A soft, calming colour palette
A modern, scalable visual identity system
Packaging design for drinks and gummies
The final direction uses a pastel swirl visual device to represent calm energy and relaxation, helping create a distinctive and recognisable brand system across all SKUs.
THE OUTCOME
The result is a cohesive CBD branding and packaging design system that positions Mood as a modern wellness brand with strong retail and e-commerce appeal.
The identity is designed to scale across product formats while maintaining consistency and strong brand recognition.
The packaging system supports clear shelf presence and aligns with the brand’s positioning within the competitive UK CBD and functional drinks market.
FREQUENTLY ASKED QUESTIONS
What is a CBD packaging designer in the UK?
A CBD packaging designer in the UK specialises in creating branding and packaging systems for CBD products, ensuring they are compliant, visually appealing, and effective in both retail and online environments.
Do you design CBD drinks and gummies packaging?
Yes — I work with CBD, food, and drink brands to design packaging systems for products including functional beverages, gummies, powders, and supplements.
Why is packaging design important for CBD brands?
CBD is a highly competitive and fast-growing market. Strong packaging design helps communicate trust, clarity, and product benefits quickly, while also helping brands stand out on shelf and online.
What makes good CBD drink packaging design?
Effective CBD drink packaging balances calm, wellness-focused visuals with strong shelf impact, clear product messaging, and a premium feel that builds trust with consumers.
Do you work with start-up CBD brands?
Yes — I regularly work with start-ups as well as established FMCG and health and wellness brands. I help develop branding and packaging systems that are designed to scale as the business grows.
Can you help with both branding and packaging design?
Yes — I work across brand strategy, logo design, visual identity, and packaging design to create complete, cohesive systems rather than standalone packaging.
RELATED WORK
You can explore more food, drink and FMCG packaging design projects here:
View packaging design work
NEED HELP WITH PACKAGING DESIGN?
If you’re launching or refreshing a CBD, food, or drink brand and need a UK-based packaging designer, I can help create strategic branding and packaging systems built for real-world retail performance.
Dave Jones Design is a freelance packaging designer specialising in food, drink, CBD, and FMCG branding and packaging design.
With over 10 years of experience, I help startups and growing brands create commercially effective packaging systems designed for retail and e-commerce success.
Looking for a UK-based packaging designer to help with your next packaging design project? Get In touch