Dave Jones Design - is an award winning freelance logo designer based in Leeds/London, UK. Specialising exclusively in logo design, and branding. I collaborate with start-ups and established companies to create bold and memorable brand identity and logo design.
Dave Jones Design is an award-winning freelance logo designer based in Leeds and London, UK, creating distinctive, strategic logos and brand identities for ambitious businesses.
With over a decade of experience, I help startups, challenger brands, and growing companies build visual identities that are memorable, meaningful, and built to scale. A logo should do more than look good — it should communicate who you are, what you stand for, and why customers should trust you.
If you’re launching something new or refreshing an existing brand, I design logos that work across digital, print, packaging, and physical spaces.
View recent work in my Projects Portfolio
Learn more about how I work on the Design Process page
Explore full brand systems via my Branding Designer service
I’m a freelance logo designer - with over 10 years of experience helping ambitious challenger brands, startups, and scale-ups stand out with innovative logo design solutions, from logo design, and brand identity to full branding design.
I help propel brands with strategic, and innovative logo design, that will take your business to the next level - and help you get more sales. I offer lot’s of logo design, and branding services, so whether you looking to refresh your current brand, or launch a new one, I offer everything to make this happen.
Book a free design consultation with me today, to get professional guidance on how I can create bold, creative logo design and branding design solutions to help your brand stand out from the crowd.
What a Professional Logo Really Does
Your logo is often the first thing people notice about your business. It sets expectations before a single word is read.
A strategically designed logo helps your brand:
Stand out in a crowded market
Build recognition and trust
Communicate personality and positioning
Feel consistent across every touchpoint
Support long-term brand growth
This isn’t about trends or decoration — it’s about creating a visual identity that aligns with your business goals and connects with the right audience. Many clients later expand this into a full brand identity system once their business grows.
Logo Design Services
Every project is tailored, but logo design typically includes:
Logo & brand Identity Design
Bespoke and custom made logo design
Wordmark/logotype design
Illustrative logo design
Icons/symbols, monograms, or combination brand marks
Flexible logo variations for different uses
Brand Identity Foundations
Colour palette selection
Typography systems
Visual style direction
Supporting Brand Assets
Social media profile, favicon, and icon versions
Business card, stationery design and other marketing materials
Iconography and simple graphic elements
Brand guidelines
If you need a more complete brand system beyond the logo, my Branding Designer service covers full identity development, messaging alignment, and brand guidelines.
My Logo Design Process
Great design starts with understanding. My process ensures your logo isn’t just visually strong — it’s strategically right.
1. Discovery & Research
We explore your business, audience, competitors, and goals to define clear brand positioning.
2. Creative Exploration
Mood boards and visual direction help align style before detailed logo design begins.
3. Concept Development
I create original logo concepts built around strategy, not guesswork.
4. Refinement
We refine the chosen direction through collaborative feedback rounds.
5. Final Delivery
You receive professional file formats for web, print, and large-scale use, plus optional brand guidelines.
You can read more about this structured approach on my Design Process page.
Who This Logo Design Service Is For
This service is ideal if you:
Are launching a new business and need a professional logo or brand identity
Feel your current logo looks outdated or inconsistent
Need a logo that works across website, social media, and marketing
Want a strategic partner — not just someone to “make it look nice”
WHO DO I WORK WITH?
I work with many startups and businesses across:
Food & Drink
Health and Wellness
Lifestyle
Hospitality
Tech
FMCG/CPG brands and more..
Many logo clients later move into packaging design once their products go to market, or expand into full brand identity design as they scale.
How can I help you with your logo design project?
Logo design solutions that meets your long-term business goals
Custom logo design that helps your brand stand out from competitors
Creative freelance logo designer with over 10 years of experience in logo design
A strong design portfolio for a range of startups and established brands
I can work with you to ensure your logo project is delivered on time, and on budget
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I work with lot’s of different companies - from start-ups to large corporations. I’m also a fully remote freelance logo designer, which enables me to work with companies all over the UK, as well as europe and the US.
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I work with lot’s of different sectors including:
Food and drink
Health and Wellness
Nutritional/Supplements
Beauty And Skincare
Lifestyle
Hospitality
Tech
+ More
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I offer everything from logo design - to full branding packages. please see the full list of my logo design services below:
Logo design
Icon Design
Brand identity Design
Full Branding for web/print including packaging design, and website design, and social media marketing etc.
For a full list of the graphic design services, please click here
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My logo design process includes the following:
Brand research/strategy
Mood-board
Logo design concept stage
Logo design development
Final artwork sign off and hand over
For my full in depth logo design process, please click here
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I have over 10 years experience working as a logo designer, working with brands of all shapes and sizes, from the UK, to the US. I have also helped many companies gain listings with lot’s of retailers including M&S, Booths, Selfridges, Holland & Barrett, and Harrods. If you are looking to launch, or refresh your brand, then feel free to get in touch below.
Ready to Create a Logo That Works as Hard as You Do?
A strong logo is an investment in your brand’s future. If you’re ready to build an identity that feels confident, professional, and built to grow — let’s talk.
Book a free consultation
Explore Brand Identity Design
See how logos extend into products with Packaging Design
Get In Touch
Get a free consultation from an expert freelance logo designer and branding design consultant. Feel free to get in touch below if you would like to discuss a particular logo design, brand identity, or branding project.
GET IN TOUCH
Frequently Asked Questions — Logo Design
How much does a professional logo design cost?
Pricing depends on the scope of the project, number of concepts required, and how the logo will be used. I provide bespoke quotes after a free consultation via my Contact page so you only pay for what you need.
What’s included in a logo design project?
Most logo projects include discovery, multiple initial concepts, refinement rounds, and final logo files for web and print. Brand guidelines and extended identity systems can be added if you need more than just a logo — similar to my full branding projects.
How long does a logo design project take?
Most projects are completed within 2–4 weeks, depending on scope and feedback stages. If you have a launch deadline, timelines can be planned around it during the design process.
Will I get all the file types I need?
Yes. You’ll receive scalable vector files (SVG, EPS, PDF) and high-resolution raster files (PNG, JPG), plus different logo variations where needed.
Can you refresh or redesign an existing logo?
Absolutely. I can modernise, refine, or completely evolve your current logo while retaining brand recognition where appropriate.
Do you provide brand guidelines?
Yes — I offer optional brand guideline documents that explain how to use your logo, colours, and typography consistently across all platforms, similar to what’s included in my Branding Designer service.
Do we own the rights to the logo?
Yes. Once the project is complete and fully paid, ownership of the final approved logo transfers to you.
Do you work with startups and established brands?
Both. I regularly work with early-stage businesses, growing brands, and established companies looking to reposition or refresh — often alongside packaging design projects.
How do we start a logo design project?
Start by getting in touch via my Contact page. We’ll arrange a free consultation to discuss your goals, timeline, and budget before I prepare a tailored proposal.