Packaging Design Agency UK
Protein shake bottle packaging design for London based gym Physique.
Packaging Design Agency UK
Physique are a gym based in London, UK. They got in touch, as they were looking for a packaging design agency to design their label design, and packaging for their range of protein shakes, and energy drinks. They wanted a bold, and simple look to complement their existing branding. I worked on the label designs for the whole range of drinks, which are now available at the gym, and online.
Packaging Design for Sports Nutrition & Fitness Brands UK
If you're interested in the strategy behind beverage and nutrition packaging design, you can read my guide here:
Food & Drink Packaging Design Guide for Startups
You can also explore more branding and packaging design projects here:
Packaging Design for Protein Shake & Energy Drink Brands
Packaging design within the fitness, sports nutrition, and wellness sectors needs to balance several important elements:
• Strong shelf visibility
• Clear product communication
• Trust and credibility
• Consistency across product ranges
• Modern and energetic brand appeal
For Physique, the goal was to create packaging that felt clean, bold, and professional while reinforcing the fitness-focused positioning of the brand.
The packaging system also needed to scale effectively across multiple products and flavours while maintaining strong brand recognition.
THE CHALLENGE
The main challenge was creating a packaging design system that felt visually impactful without becoming overly complex or cluttered.
Many sports nutrition brands rely heavily on aggressive graphics and crowded packaging layouts, making it difficult to communicate information clearly.
The objective was to create a cleaner and more distinctive visual approach that balanced shelf impact with simplicity and usability.
THE SOLUTION
We began by reviewing the existing brand identity and establishing a packaging direction that would complement the wider Physique brand.
From there, I developed:
• Packaging label designs
• Product range consistency
• Typography systems
• Colour hierarchy and differentiation
• Packaging layout development
• Scalable design systems for future products
The final packaging design system creates a strong visual presence while maintaining clarity and consistency across the entire product range.
THE OUTCOME
The result is a cohesive packaging design system that positions Physique's products as professional, modern, and fitness-focused.
The packaging helps improve product recognition, supports brand consistency, and creates a stronger overall presence across both physical and online sales channels.
The flexible design system can also be expanded across future product launches and flavour extensions.
FREQUENTLY ASKED QUESTIONS
Do you design packaging for protein shakes and sports nutrition products?
Yes — I work with sports nutrition, supplement, wellness, food, and beverage brands looking to create effective packaging systems that improve visibility and customer recognition.
What makes effective protein shake packaging design?
Effective protein shake packaging combines clear communication, strong branding, product differentiation, and consistent design across multiple products and flavours.
Can packaging design help fitness brands stand out?
Yes — strong packaging design can improve shelf visibility, strengthen brand recognition, and help fitness products compete more effectively in crowded markets.
Can you help with branding as well as packaging design?
Yes — many projects include logo design, brand identity development, packaging design, marketing materials, and website design.
Do you work with start-ups and established fitness brands?
Yes — I work with both new and established brands across fitness, wellness, food, drink, and FMCG sectors.
GET IN TOUCH
If you're launching or refreshing a fitness, sports nutrition, wellness, food, or beverage brand and need a UK-based packaging designer, I can help create strategic branding and packaging systems designed for real-world retail and e-commerce performance.
Dave Jones Design is an award-winning freelance branding and packaging designer specialising in food, drink, wellness, supplement, and FMCG branding and packaging design.
With over 10 years of design experience, I help start-ups and growing brands create commercially effective branding and packaging systems built for retail and e-commerce success.
Looking for a Packaging Design Agency UK to help with your next packaging design project? Get in touch.