Packaging Design Company UK
Brand identity design and packaging design, for a new UK based natural cosmetic skin care brand.
Packaging Design Company UK
Arula is a natural skin care, and wellness brand based in the UK. They reached out, as they wanted some support from a packaging design company with their logo design, and packaging. they wanted something to reflect the natural feel of the products. I created a simple logo, and icon to begin with, and then worked on the packaging label designs for the whole range of different products. The products are now available to buy on their website.
Branding & Packaging Design for Natural Skincare Brands
If you're interested in the strategy behind skincare, wellness, and FMCG packaging design, you can read my guide here:
Food & Drink Packaging Design Guide for Startups
You can also explore more branding and packaging design projects here:
Packaging Design for Beauty & Wellness Brands UK
Packaging design within the beauty, skincare, and wellness space needs to balance several important elements:
• Premium branding and positioning
• Clear product communication
• Strong shelf appeal
• Consistency across product ranges
• Trust and customer confidence
For Arula, the goal was to create a brand identity that felt natural, modern, and premium while helping the products stand out within a competitive skincare market.
The packaging design system also needed to work effectively across multiple products while maintaining strong brand consistency.
THE CHALLENGE
The main challenge was creating a skincare brand identity that communicated natural ingredients and product quality without relying on generic wellness design trends.
Many beauty and skincare brands use similar visual styles, making it difficult to achieve meaningful differentiation.
The objective was to create a cleaner and more distinctive branding system that balanced simplicity with a premium feel.
THE SOLUTION
We began by exploring the brand positioning, target audience, and product range to establish a clear creative direction.
From there, I developed:
• Logo design
• Brand icon development
• Packaging label design
• Typography systems
• Colour palette development
• Scalable branding guidelines
The final design system creates a cohesive and professional visual identity that works consistently across the entire product range.
THE OUTCOME
The result is a modern branding and packaging design system that positions Arula as a premium natural skincare and wellness brand.
The packaging helps strengthen brand recognition, communicate product quality, and create a more consistent customer experience across all touchpoints.
The flexible visual identity provides a strong platform for future prPPP;oduct launches and business growth.
FREQUENTLY ASKED QUESTIONS
Do you design packaging for skincare and beauty brands?
Yes — I work with skincare, beauty, wellness, supplement, food, drink, and FMCG brands looking to create distinctive branding and packaging systems.
Why is packaging important for skincare products?
Packaging plays a major role in building trust, communicating quality, improving product recognition, and influencing purchasing decisions.
What makes effective skincare packaging design?
Effective skincare packaging combines clear communication, premium branding, strong visual consistency, and packaging that reflects the brand's positioning.
Can you help with both branding and packaging design?
Yes — many projects include logo design, brand identity development, packaging design, marketing materials, and website design.
Do you work with start-up beauty brands?
Absolutely. I regularly work with start-ups and growing businesses looking to launch new skincare, beauty, wellness, and FMCG products.
GET IN TOUCH
If you're launching or refreshing a skincare, beauty, wellness, or FMCG brand and need a UK-based packaging designer, I can help create strategic branding and packaging systems designed for real-world retail and e-commerce success.
Dave Jones Design is an award-winning freelance branding and packaging designer specialising in beauty, wellness, food, drink, and FMCG branding and packaging design.
With over 10 years of experience, I help start-ups and growing brands create commercially effective branding and packaging systems that connect with customers and support business growth.
Looking for a Packaging Design Company UK to help with your next packaging design project? Get in touch.