Branding Agency London
Logo design, brand identity design and marketing collateral for London based meal delivery food startup Chirky.
Branding Agency London
Chirky are a meal delivery start-up based in London. They reached out - as they wanted me to design their logo, identity, and marketing material. I worked on a mood-board, and brand/competitor research and strategy to begin with. I then worked on the logo designs, colour palette, typography and marketing materials - including business cards, banner designs, and social media content templates. I created a bold and colourful brand identity, to really help the brand stand out from competitors. The ready meals are now available to buy on their website.
Brand Identity Design for Meal Delivery Start-Up Chirky
If you’re interested in branding and packaging strategy for food and FMCG brands, you can read my guide here:
Food & Drink Packaging Design Guide for Startups
You can also explore more branding and packaging projects here:
View branding & packaging design projects
Branding Design for Food & Meal Delivery Brands London
Brand identity design within the food delivery and startup space needs to balance several important elements:
Strong brand recognition
Clear visual differentiation
Modern and approachable branding
Consistency across digital and print touchpoints
Flexible visual systems for future growth
For Chirky, the goal was to create a visual identity that felt bold, energetic, and distinctive while still maintaining a clean and professional appearance.
The branding design system also needed to work effectively across social media, marketing materials, website applications, and future packaging requirements.
THE CHALLENGE
The main challenge was creating a start-up food brand identity that could compete visually within a crowded meal delivery market while still feeling unique and memorable.
Many food delivery brands rely heavily on generic minimalist branding systems, making it difficult to establish strong visual differentiation and personality.
The objective was to create a more expressive and recognisable identity that improved brand recognition while maintaining a modern and commercially focused appearance.
THE SOLUTION
We began with competitor analysis, mood-boarding, and brand positioning to define how Chirky should sit within the modern meal delivery market.
From there, I developed:
A bold logo design
A vibrant colour palette
A scalable typography system
Marketing collateral design
Social media content templates
Business cards and promotional materials
The final design direction creates a strong and recognisable visual identity designed to help the brand stand out clearly across both digital and print environments.
THE OUTCOME
The result is a cohesive branding system that positions Chirky as a bold and modern meal delivery brand with strong digital and consumer appeal.
The refreshed identity improves brand recognition, creates clearer differentiation from competitors, and provides a scalable visual system for future growth and marketing activity.
The ready meals are now available to purchase online through the Chirky website.
FREQUENTLY ASKED QUESTIONS
What does a branding agency do?
A branding agency creates visual identity systems that help businesses improve recognition, communicate brand values, and create stronger connections with customers across digital and print platforms.
Do you work with food and meal delivery brands?
Yes — I specialise in branding and packaging design for food, drink, wellness, FMCG, and start-up brands across both retail and e-commerce sectors.
Why is branding important for food start-ups?
Strong branding helps food start-ups stand out in competitive markets, improve recognition, build trust, and create a clearer connection with their target audience.
What makes effective brand identity design?
Effective brand identity design combines strong visual differentiation, consistency, clear communication, and scalable design systems that work across multiple customer touchpoints.
Do you work with start-ups and established businesses?
Yes — I work with both start-ups and established brands looking to launch, refresh, or reposition their branding and visual identity systems.
NEED HELP WITH BRANDING DESIGN?
If you’re launching or refreshing a food, drink, wellness, or FMCG brand and need a London-based branding designer, I can help create strategic and commercially effective branding systems designed for real-world business growth.
Dave Jones Design is an award-winning freelance branding and packaging designer specialising in food, drink, health/wellness, and FMCG branding and packaging design.
With over 10 years of design experience, I help startups and growing brands create commercially effective branding and design systems built for retail and e-commerce success.