Packaging Designers
Logo, branding and packaging design and re-brand for UK based porridge, granola and cereal brand Oat Pantry.
Oat Pantry got in touch, as they were looking for a Packaging designer, and freelance graphic designer to help re-brand their cereal brand. They specialise in making small batch, artisan - granola, muesli and porridge. They wanted to refresh their branding, and wanted the new packaging to reflect the natural nature of the products. I worked on the brand-strategy, and then created new packaging designs with custom illustrations for each flavour/product. We also updated the overall layout design, colour palette, typography, and icons for each pack. The products are now available from independent retailers, their website, and Booths supermarket.
Branding & Packaging Design for Breakfast & Granola Brand Oat Pantry
If you’re interested in the strategy behind food packaging design, you can read my guide here:
Food & Drink Packaging Design Guide
You can also explore more branding and packaging projects here:
View branding & packaging design projects
Food Packaging Design for Granola & Breakfast Brands UK
Packaging design within the breakfast and cereal category needs to balance several key elements:
Natural and artisan positioning
Clear product communication
Strong shelf visibility
Premium yet approachable branding
Consistency across multiple flavours and SKUs
For Oat Pantry, the goal was to create a visual identity that felt handcrafted and natural, while still achieving strong shelf impact and a cleaner, more contemporary retail appearance.
The packaging system also needed to scale effectively across granola, porridge, and muesli products while maintaining strong brand consistency.
THE CHALLENGE
The main challenge was modernising the brand identity without losing the warmth and artisan feel that made the brand distinctive.
Many cereal and granola brands rely heavily on generic rustic design styles, making it difficult to stand out within busy retail environments.
The objective was to create a clearer and more premium packaging system that improved shelf recognition while reinforcing the natural and handcrafted qualities of the products.
THE SOLUTION
We started with brand strategy and positioning to define how the brand should sit within the premium breakfast and cereal category.
From there, I developed:
Updated packaging design layouts
A refined visual identity system
Custom illustrations for each flavour
A warmer natural colour palette
Improved typography and icon systems
The final design direction creates stronger differentiation between products while maintaining consistency and recognisable branding across the full range.
THE OUTCOME
The result is a cohesive branding and packaging system that positions Oat Pantry as a premium artisan breakfast brand with strong retail and e-commerce appeal.
The refreshed packaging improves shelf visibility while communicating the natural quality and handcrafted nature of the products more clearly.
The products are now available through independent retailers, the Oat Pantry website, and Booths supermarkets.
FREQUENTLY ASKED QUESTIONS
What does a food packaging designer do?
A food packaging designer creates branding and packaging systems for food products, helping brands improve shelf impact, communicate product quality, and create stronger consumer recognition.
Do you design cereal and granola packaging?
Yes — I specialise in food, drink, and FMCG packaging design, including cereal, granola, porridge, snack, and wellness brands.
Why is packaging important for food brands?
Packaging plays a major role in influencing purchasing decisions, particularly in competitive retail environments where brands need to stand out quickly and communicate trust and quality.
What makes effective granola packaging design?
Strong granola packaging design balances natural product positioning with clear communication, premium branding, and strong shelf visibility.
Do you work with start-ups and established brands?
Yes — I work with both start-ups and established FMCG/CPG brands looking to launch, refresh, or reposition their packaging and branding systems.
NEED HELP WITH PACKAGING DESIGN?
If you’re launching or refreshing a food, drink, or FMCG brand and need a UK-based packaging designer, I can help create strategic branding and packaging systems designed for real-world retail performance.
Dave Jones Design is an award winning freelance packaging designer based in the UK specialising in food, drink, and FMCG branding and packaging design.
With over 10 years of experience, I help startups and growing brands create commercially effective packaging design systems built for retail and e-commerce success.
Looking for a UK-based packaging designer to help with your next packaging design project?