Health and wellness packaging design
Laval is a new health and wellness startup specialising in all‑natural beauty, cosmetics and supplements. The company approached me to develop their logo, full brand identity and packaging design. I created a clean, contemporary wordmark for the logo, selected a fresh pastel colour palette, and developed a simple, elegant packaging label system to convey purity and trust. The simple packaging design and colour palette will help the brand stand out online and on shelf.
Branding & Packaging Design for Health & Wellness Brand Laval
If you’re interested in the strategy behind packaging design for wellness and FMCG brands, you can read my guide here: Food & Drink Packaging Design Guide for Startups
You can also explore more branding and packaging projects here:
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Health & Wellness Packaging Design for Beauty & Supplement Brands UK
Packaging design within the health and wellness category needs to balance several important elements:
Premium yet approachable branding
Clear product communication
Trust-building visual design
Modern wellness aesthetics
Consistency across multiple products and SKUs
For Laval, the goal was to create a visual identity that felt minimal, elegant, and contemporary while still standing out within the growing wellness and beauty market.
The packaging system also needed to work effectively across supplements, cosmetics, and beauty products while maintaining strong brand consistency.
THE CHALLENGE
The main challenge was creating a wellness brand identity that felt clean and premium without appearing overly clinical or generic.
Many health and beauty brands rely heavily on minimal design trends, making it difficult to create distinction while still maintaining a modern wellness aesthetic.
The objective was to create a recognisable and commercially effective packaging system that balanced simplicity, trust, and shelf visibility.
THE SOLUTION
We began with brand strategy and positioning to define how Laval should sit within the modern health and wellness market.
From there, I developed:
A clean contemporary wordmark logo
A soft pastel colour palette
A modern visual identity system
Packaging label designs for the product range
Refined typography and layout systems
The final design direction creates a premium and cohesive wellness brand identity designed to perform effectively across both retail and online environments.
THE OUTCOME
The result is a clean and contemporary health and wellness branding and packaging system that positions Laval as a premium modern wellness brand.
The packaging design improves visual consistency and creates a stronger sense of trust and product quality while maintaining a calm and approachable aesthetic.
The flexible identity system is designed to scale across future beauty, cosmetic, and supplement product ranges.
FREQUENTLY ASKED QUESTIONS
What does a health and wellness packaging designer do?
A health and wellness packaging designer creates branding and packaging systems for wellness, beauty, cosmetic, and supplement brands to help improve shelf visibility, communicate trust, and strengthen brand recognition.
Do you design supplement and wellness packaging?
Yes — I specialise in food, drink, wellness, beauty, supplement, and FMCG packaging design for both start-ups and established brands.
Why is packaging important for wellness brands?
Packaging helps wellness brands communicate quality, trust, and product positioning quickly while helping products stand out within highly competitive retail and e-commerce environments.
What makes effective wellness packaging design?
Strong wellness packaging design combines clarity, premium branding, clean visual systems, and consistent product communication to create stronger customer trust and recognition.
Do you work with start-ups and established brands?
Yes — I work with both start-ups and established FMCG, wellness, and beauty brands looking to launch, refresh, or reposition their branding and packaging systems.
NEED HELP WITH PACKAGING DESIGN?
If you’re launching or refreshing a wellness, beauty, cosmetic, or supplement brand and need a UK-based packaging designer, I can help create strategic branding and packaging systems designed for real-world retail and e-commerce performance.
Dave Jones Design is an award-winning freelance packaging designer specialising in food, drink, wellness, beauty, and FMCG branding and packaging design.
With over 10 years of experience, I help startups and growing brands create commercially effective packaging design systems built for retail and e-commerce success.
Looking for a UK-based health and wellness packaging designer to help with your next packaging design project?