Branding Design Company UK
Logo refresh, branding and packaging design for Moo & Yoo. A natural vegan hair and skincare brand based in the UK.
Branding Design Company UK
Moo & Yoo are a natural and vegan hair and skin care brand based in Edinburgh, UK. They approached me to re-brand their business. They required branding, and needed a new logo design/brand identity, and packaging label designs. I designed a simple and elegant sans serif logotype, and packaging design to reflect the quality of their products, and their company/brand values. The products are now available online through their website, independent retailers, and also from Harrods.
Branding & Packaging Design for Vegan Beauty Brand Moo & Yoo
If you're interested in the strategy behind branding and packaging design for beauty and wellness brands, you can read my guide here:
Food & Drink Packaging Design Guide for Startups
You can also explore more branding and packaging design projects here:
Beauty & Skincare Branding Design UK
Branding and packaging design within the beauty and skincare space needs to balance several important elements:
• Premium and trustworthy positioning
• Clean and elegant visual identity
• Clear product communication
• Strong shelf and retail appeal
• Consistency across product ranges
For Moo & Yoo, the goal was to refine the brand into a more cohesive and premium brand that better reflected the natural, vegan positioning of the products.
The logo and branding also needed to work effectively across packaging, retail displays, and digital platforms while maintaining a consistent luxury feel.
THE CHALLENGE
The main challenge was elevating the existing brand identity to better reflect a more premium skincare and haircare positioning without losing its natural, approachable personality.
Many beauty brands in this space either feel too clinical or too generic, making differentiation and brand recognition difficult.
The objective was to create a more refined and minimal identity that communicated quality, trust, and natural ingredients.
THE SOLUTION
We began with brand audit, positioning, and visual research to define the new direction for Moo & Yoo.
From there, I developed:
• Logo refinement and redesign
• Brand identity system
• Packaging label design
• Typography selection
• Colour palette development
• Consistent visual language across products
The final design direction creates a clean, modern, and premium visual identity that strengthens brand recognition while maintaining a natural and ethical feel.
THE OUTCOME
The result is a cohesive branding and packaging system that positions Moo & Yoo as a premium vegan beauty brand with strong retail credibility.
The refined identity improves consistency across product ranges and strengthens the brand’s presence in both retail and online environments.
The system is designed to scale across future product lines while maintaining a consistent and recognisable aesthetic.
FREQUENTLY ASKED QUESTIONS
What does a branding design company do?
A branding design company creates visual identity systems including logos, packaging, typography, and brand guidelines to help businesses improve recognition and communicate their values.
Do you design branding for beauty and skincare brands?
Yes — I work with beauty, skincare, supplement, health and wellness, food, beverage, and CPG brands to create strong and commercially effective brand identities.
What makes effective skincare branding design?
Effective skincare branding combines simplicity, premium positioning, clear communication, and consistency across packaging and marketing materials.
Can you help with both logo design and packaging design?
Yes — most projects include logo design, brand identity development, packaging design, and supporting visual assets.
Do you work with established brands and retailers?
Yes — I work with both start-ups and established brands, including products stocked in independent retailers and major stores.
GET IN TOUCH
If you're launching or refreshing a beauty, skincare, wellness, or FMCG brand and need a UK-based branding design company, I can help create strategic and commercially effective branding systems.
Dave Jones Design is an award-winning freelance branding and packaging designer specialising in logo design, branding design, packaging design, and FMCG brand identity design.
With over 10 years of experience, I help start-ups and growing brands create premium, commercially effective branding systems built for retail and e-commerce success.