Freelance Shopify Website Designer UK
UI design for NHS Royal Berkshire Foundation Trust.
Freelance Shopify Website Designer UK
Website UI design for the NHS. I was approached by the NHS marketing team - as they were looking for a UK based freelance graphic designer to work with, on their new website design. We developed the initial user interface wireframes to begin with, before working on the page designs. They wanted a new, simple and easy to use interface for the new website. once the design was finalised, we worked on all the website pages, as well as designing new icons, buttons and website banner designs.
The objective was to create a simple, accessible and user-friendly website design and interface that improved navigation and helped users quickly find the information they needed. Working closely with the NHS marketing team, we developed the initial wireframes before progressing into detailed page designs and user interface development.
The project included the design of multiple website pages, along with a collection of custom icons, buttons and website banners to support a consistent user experience across the site.
The result was a clean and intuitive website design that improved usability while creating a more engaging and accessible digital experience.
Website Design & UI Design Services UK
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Website Design for Healthcare, Public Sector & Professional Organisations
Effective website design helps organisations communicate information clearly, improve user experiences and increase engagement.
Good website design can help organisations:
• Improve user experience
• Increase engagement and accessibility
• Simplify navigation and information architecture
• Strengthen brand perception
• Support long-term digital growth
For the NHS Royal Berkshire Foundation Trust, the goal was to create a website that felt simple, intuitive and easy to navigate while supporting a wide range of users and information requirements.
The design also needed to align with NHS standards while providing a modern and engaging user experience.
THE CHALLENGE
The challenge was designing a website that could present large amounts of information in a clear and accessible way.
Users needed to be able to find important information quickly and easily, regardless of their level of technical ability.
The website also required a flexible user interface system that could be applied consistently across a large number of pages and content types.
THE SOLUTION
We began by reviewing the user journey and developing wireframes to establish the website structure and information hierarchy.
From there, I created:
• User interface (UI) design
• Website wireframes
• Homepage design
• Internal page design
• Custom icon design
• Button design systems
• Website banner design
• User experience improvements
• Digital design assets
The final website design uses clean layouts, intuitive navigation and accessible interface elements to improve usability and engagement.
A collection of custom icons and supporting visual assets was also created to strengthen consistency across the website.
THE OUTCOME
The result is a modern and user-friendly website interface that helps visitors access information more efficiently.
The design improves navigation and user experience while maintaining a professional and trustworthy appearance.
The flexible UI system can be applied across multiple page types and future website updates, helping ensure long-term consistency.
The combination of clear layouts, intuitive navigation and custom interface elements creates a more engaging digital experience for users.
FREQUENTLY ASKED QUESTIONS
What does a freelance website designer do?
A freelance website designer creates user-focused digital experiences including website layouts, user interfaces, wireframes and visual design systems.
Do you design websites for large organisations?
Yes. I work with startups, SMEs, public sector organisations and larger businesses on website design and digital projects.
What is UI design?
UI (User Interface) design focuses on the visual elements of a website or application, including layouts, buttons, icons, navigation and interactive components.
Can you create website wireframes?
Yes. I regularly create wireframes and user journeys before progressing to full website design concepts.
Do you design custom website graphics and icons?
Absolutely. I can create custom icons, illustrations, banners and digital assets that support a consistent user experience.
GET IN TOUCH
If you're looking for a Freelance Shopify Website Designer in the UK to help with website design, UI design, wireframing or digital user experiences, I can help create a website that looks professional and delivers an excellent user experience.
Dave Jones Design is an award-winning freelance graphic designer specialising in website design, branding, packaging design and brand identity development for organisations across the UK.
With over 10 years of design experience, I help businesses and organisations create engaging digital experiences that improve usability, strengthen brands and support growth.
Looking for a Freelance Shopify Website Designer in the UK to help with your next web design project? Get in touch.