Branding Company UK
Logo design, branding and stationary design for London based mortgage startup rebus.
Branding Company UK
Rebus are a mortgage company based in London, UK. The guys reached out - as they needed a branding company to help design their branding, and marketing collateral. The start-up wanted something quite bold, and eye-catching, to help them stand out. I designed a simple, font based logotype logo to start. I then created the brand colour palette, fonts, brand guidelines and also designed some stationary including: Business cards, letter-heads, and email signatures.
Branding & Visual Identity Design for Professional Service Businesses
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Brand Identity Design for Financial & Professional Services Companies
Strong branding helps professional service businesses build trust, improve recognition, and create a more consistent customer experience.
Effective brand identity design can help businesses:
• Build credibility and trust
• Improve brand recognition
• Differentiate from competitors
• Create consistency across marketing materials
• Support long-term business growth
For Rebus, the goal was to create a modern and distinctive identity that felt approachable while maintaining the professionalism expected within the mortgage and financial services industry.
The branding also needed to work effectively across both digital and printed applications.
THE CHALLENGE
The main challenge was creating a mortgage brand that felt contemporary and engaging without losing the trust and credibility required within the financial sector.
Many financial services companies rely on conservative visual identities, making it difficult to establish a distinctive market presence.
The objective was to create a cleaner and more memorable brand identity that balanced professionalism with personality.
THE SOLUTION
We began by exploring the company's positioning, audience, and competitive landscape to establish a clear creative direction.
From there, I developed:
• Logo design
• Brand identity development
• Colour palette creation
• Typography systems
• Brand guidelines
• Business card design
• Letterhead design
• Email signature design
• Marketing collateral
The final brand identity design combines a simple typographic logo-type with a bold colour palette to create a recognisable and professional brand presence.
THE OUTCOME
The result is a modern branding system that positions Rebus as a professional and trustworthy mortgage company while helping the business stand out within a competitive market.
The branding improves consistency across customer touchpoints and provides a strong foundation for future marketing and business growth.
The flexible visual identity can be applied across digital platforms, printed materials, presentations, and customer communications.
FREQUENTLY ASKED QUESTIONS
What does a branding company do?
A branding company helps businesses develop visual identities, including logo design, colour palettes, typography, brand guidelines, and marketing materials that improve recognition and consistency.
Why is branding important for financial services businesses?
Strong branding helps build trust, credibility, and professionalism while helping businesses differentiate themselves within competitive markets.
Can you design business stationery as part of a branding project?
Yes — many branding projects include business cards, letterheads, email signatures, presentation templates, and other branded marketing materials.
What is included in a brand identity package?
Projects can include logo design, colour palettes, typography systems, brand guidelines, stationery design, website assets, and marketing collateral.
Do you work with start-ups and growing businesses?
Absolutely. I regularly work with start-ups, SMEs, and established businesses looking to launch, refresh, or reposition their brands.
GET IN TOUCH
If you're launching a new business or refreshing an existing brand and need a Branding Company based in the UK, I can help create a strategic brand identity designed to build trust, improve recognition, and support long-term growth.
Dave Jones Design is an award-winning freelance branding designer and packaging designer specialising in logo design, brand identity design, packaging design, and visual branding for start-ups and growing businesses.
With over 10 years of experience, I help businesses create distinctive brands that stand out, connect with customers, and support commercial success.
Looking for a Branding Company UK to help with your next branding and design project? Get in touch.