Packaging Designer London
Logo, branding and packaging design for UK based hard seltzer drink brand Skini Spritz.
Packaging Designer London
The guys at Skini Spritz, were looking for a packagng designer, and approached me to design the branding and can packaging label designs for their London based hard seltzer business. They wanted something bold and minimal to really help the brand stand out on-shelf, and against a growing competitive category. I worked on the brand strategy to start with, and then designed a simple logo. I then created the simplistic can packaging design consisting of a pastel colour palette for each drink flavour.
Branding & Packaging Design for Hard Seltzer Brand Skini Spritz
If you're interested in the strategy behind beverage packaging design, you can read my guide here:
Food & Drink Packaging Design Guide for Startups
You can also explore more branding and packaging design projects here:
Beverage Packaging Design for Drinks Brands London
Packaging design within the alcoholic drinks and ready-to-drink beverage category needs to balance several important elements:
• Strong shelf visibility
• Clear product differentiation
• Premium brand positioning
• Consistency across multiple flavours
• Modern consumer appeal
For Skini Spritz, the goal was to create a brand identity that felt clean, contemporary, and highly recognisable while maintaining a premium feel across the range.
The packaging design system also needed to scale effectively across multiple flavours while ensuring strong shelf presence and brand consistency.
THE CHALLENGE
The main challenge was creating a hard seltzer brand that could stand out within an increasingly crowded drinks category.
Many hard seltzer brands rely on similar minimalist design approaches, making it difficult to create meaningful differentiation and strong brand recognition.
The objective was to develop a simple but distinctive packaging design system that balanced premium positioning with strong shelf impact.
THE SOLUTION
We began with brand strategy and positioning to define how Skini Spritz should sit within the modern hard seltzer market.
From there, I developed:
• A simple and memorable logo design
• A clean brand identity system
• Can packaging label designs
• Pastel colour palettes for flavour differentiation
• Modern typography systems
• Scalable packaging layouts
The final design direction creates a recognisable and commercially effective branding system that helps the products stand out while maintaining a clean and sophisticated appearance.
THE OUTCOME
The result is a cohesive branding and packaging design system that positions Skini Spritz as a modern hard seltzer brand with strong retail and hospitality appeal.
The packaging design improves shelf visibility, strengthens brand recognition, and creates a premium visual presence within the competitive ready-to-drink alcohol category.
The flexible design system is capable of supporting future flavour launches while maintaining consistency across the range.
FREQUENTLY ASKED QUESTIONS
What does a packaging designer do?
A packaging designer creates branding and packaging systems that help products stand out on shelf, communicate product benefits, and improve brand recognition across retail and e-commerce environments.
Do you design beverage packaging?
Yes — I specialise in food, drink, wellness, and FMCG packaging design, including beverage brands, alcoholic drinks, soft drinks, supplements, and consumer packaged goods.
Why is packaging important for drinks brands?
Packaging plays a major role in influencing purchasing decisions, improving shelf visibility, and helping brands communicate their positioning quickly and effectively.
What makes effective beverage packaging design?
Strong beverage packaging design combines clear communication, distinctive branding, strong shelf impact, and consistency across multiple products and flavours.
Do you work with start-ups and established brands?
Yes — I work with both start-ups and established FMCG and beverage brands looking to launch, refresh, or reposition their branding and packaging systems.
GET IN TOUCH
If you're launching or refreshing a beverage, food, health/wellness, or FMCG/CPG brand and need a London packaging designer, I can help create strategic branding and packaging design systems designed for real-world retail and e-commerce performance.
Dave Jones Design is an award-winning freelance branding and packaging designer specialising in food, drink, health and wellness, and FMCG branding and packaging design.
With over 10 years of design experience, I help start-ups and growing brands create commercially effective branding and packaging design built for retail and e-commerce success.
Looking for a packaging designer in London to help with your next packaging design project? Get in touch.