Graphic Designer London
Infographic, branding and pitch deck design for a new London based video calling tech start-up.
Graphic Designer London
121 with are a UK based video tech platform. The guys needed a freelance graphic designer, as they wanted assistance with their branding, infographics and pitch-deck design. I designed the branding, and pitch deck, and then created some custom illustrations for their infographics. They wanted a bold, simple, and playful feel for the overall branding/design collateral.
The brief was to create something bold, simple and playful that reflected the innovative nature of the platform. Alongside the branding, I designed a professional pitch deck and created a series of custom illustrations and infographics to help explain the platform's features and benefits in a clear and engaging way.
The final result was a cohesive visual identity that could be applied across presentations, marketing materials and future business communications.
Branding, Presentation & Infographic Design for Technology Start-Ups
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Graphic Design for Tech Companies
Strong graphic design helps technology businesses communicate complex ideas in a simple and engaging way.
Effective graphic design can help businesses:
• Build credibility and trust
• Improve brand recognition
• Communicate complex information clearly
• Create consistency across marketing materials
• Support investment and business growth
For 121with, the goal was to create a modern visual identity that felt approachable and engaging while maintaining the professionalism required when presenting to investors and stakeholders.
The branding and supporting design assets also needed to work seamlessly across presentations, marketing collateral and digital communications.
THE CHALLENGE
The primary challenge was creating a visual identity that helped explain a technology product while remaining simple, memorable and easy to understand.
As a growing start-up, 121with needed branding and presentation materials that would help establish credibility and clearly communicate the value of the platform.
The team also required infographic designs capable of simplifying technical information and transforming complex concepts into engaging visual content.
THE SOLUTION
We began by exploring the company's audience, goals and market positioning to establish a strong creative direction.
From there, I developed:
• Brand identity design
• Pitch deck design
• Presentation design
• Infographic design
• Custom illustration design
• Brand colour palette
• Typography systems
• Marketing collateral
The final design system combines a bold visual identity with clean layouts, custom illustrations and engaging infographic elements that help communicate information clearly and effectively.
The pitch deck was carefully designed to guide investors through the business story while maintaining a professional and visually engaging presentation style.
THE OUTCOME
The result is a cohesive visual identity that helps position 121with as an innovative and credible technology company.
The branding provides consistency across marketing materials while the pitch deck and infographic designs help communicate the company's vision and product offering more effectively.
The project delivered a strong foundation for future business growth, investment opportunities and customer engagement.
The flexible design system can now be applied across presentations, digital marketing, social content and future brand communications.
FREQUENTLY ASKED QUESTIONS
What does a freelance graphic designer do?
A freelance graphic designer helps businesses create visual assets including branding, presentations, infographics, marketing materials, packaging and digital content that improve communication and brand recognition.
Can you design investor pitch decks?
Yes — I regularly design pitch decks and presentations for start-ups, helping businesses communicate their ideas clearly and professionally to investors and stakeholders.
Do you create custom infographics?
Absolutely. Custom infographic design is a great way to simplify complex information and improve audience understanding while making content more engaging.
Do you work with tech start-ups?
Yes. I regularly work with technology companies, SaaS businesses and UK based tech start-ups looking for branding, presentation design, infographic design and marketing support.
What is included in a branding project?
Projects can include logo design, colour palette, typography systems, brand guidelines, presentation templates, marketing collateral and other visual assets tailored to the business.
GET IN TOUCH
If you're looking for a graphic designer in London or the UK to help with branding, pitch deck design, presentation design or infographic design, I can help create visual communications that engage audiences and support business growth.
Dave Jones Design is an award-winning freelance graphic designer specialising in logo design branding, presentation design, infographic design, packaging design and graphic design for start-ups and growing businesses.
With over 10 years of experience, I help businesses create memorable brands, engaging presentations and effective visual communications that support commercial success.
Looking for a Graphic Designer in London to help with your next graphic design project? Get in touch.