Packaging Designers UK
Logo design, branding and packaging design for London based health drink startup brand Bodi
Packaging Designers UK
Bodi is a UK based healthy drinks brand, that make all natural iced-teas. They reached out, as they required a packaging designer, and needed assistance with their brand identity, and packaging label designs. I created a simple, and bold brand, to help the packaging stand out. I also designed, and illustrated icons for the labels, which represent the natural flavour of the products. The drinks are now available to buy on their website.
Branding & Packaging Design for Health Drinks Brand Bodi
If you're interested in the strategy behind beverage packaging design for start-ups and FMCG brands, you can read my guide here:
Food & Drink Packaging Design Guide for Startups
You can also explore more branding and packaging design projects here:
Packaging Design for Health & Wellness Drinks Brands UK
Packaging design within the health drinks and functional beverage category needs to balance several important elements:
• Strong shelf visibility
• Clear flavour communication
• Natural and trustworthy branding
• Consistency across multiple products
• Strong retail and e-commerce appeal
For Bodi, the goal was to create a visual identity that felt fresh, vibrant, and approachable while helping communicate the natural ingredients and flavour profiles of the products.
The packaging design system also needed to create strong recognition across multiple flavours while maintaining consistency throughout the range.
THE CHALLENGE
The main challenge was creating a health drinks brand that could stand out within an increasingly crowded beverage market.
Many drinks brands rely on similar visual styles and wellness trends, making it difficult to create meaningful differentiation and memorable shelf presence.
The objective was to develop a distinctive branding and packaging system that balanced natural credentials with strong commercial appeal.
THE SOLUTION
We began with brand positioning and visual exploration to establish how Bodi should sit within the growing health drinks category.
From there, I developed:
• Logo design concepts
• Brand identity development
• Packaging label designs
• Custom icon illustrations
• Colour palette development
• Scalable packaging systems
The final design combines a simple and bold logo with custom illustrated icons that represent the natural ingredients and flavour profiles of each product.
This creates a packaging system that is visually engaging, easy to navigate, and highly recognisable across the range.
THE OUTCOME
The result is a cohesive branding and packaging design system that positions Bodi as a modern health drinks brand with strong consumer appeal.
The packaging design improves flavour recognition, strengthens brand consistency, and creates a more distinctive visual presence across retail and digital environments.
The flexible identity system also provides a strong foundation for future product launches and flavour extensions.
FREQUENTLY ASKED QUESTIONS
Do you design packaging for drinks brands?
Yes — I specialise in beverage packaging design for soft drinks, health drinks, functional beverages, alcoholic drinks, supplements, and FMCG brands.
What makes effective drinks packaging design?
Effective drinks packaging design combines strong branding, clear product communication, shelf visibility, and consistency across multiple products and flavours.
Can you help with branding as well as packaging design?
Yes — many projects include logo design, brand identity development, packaging design, illustration, marketing materials, and website design to create a consistent customer experience.
How important is packaging design for a new drinks brand?
Packaging is often the first interaction consumers have with a product. Strong packaging design can improve recognition, build trust, and encourage trial purchases.
Do you work with start-ups and established brands?
Yes — I work with both start-ups and established food, drink, wellness, and FMCG brands looking to launch, refresh, or reposition their branding and packaging systems.
GET IN TOUCH
If you're launching or refreshing a food, drink, wellness, or FMCG/CPG brand and need a UK-based packaging designer, I can help create strategic branding and packaging design systems designed for real-world retail and e-commerce performance.
Dave Jones Design is an award-winning freelance branding and packaging designer specialising in food, drink, health and wellness, and FMCG/CPG branding and packaging design.
With over 10 years of design experience, I help start-ups and growing brands create commercially effective branding and packaging design systems built for retail and e-commerce success.
Looking for a UK-based packaging designer to help with your next packaging design project? Get in touch.