Packaging Design Company UK
Logo design, branding design and packaging label design for US based cannabis - infused drinks brand Cann
Packaging Design Company UK
Cann are a beverage startup based in the US - they make cannabis infused social tonics. They got in touch, as they were looking for a packaging design company to refresh their current branding and packaging design. They wanted something simple, and bold, to help the brand stand out, which also featured their natural ingredients. I created the new logo first, and then worked on the packaging designs. I developed the label designs, and created simple line-based illustrations for each flavour. The drinks are now available in retailers nationwide across the USA.
BRANDING & PACKAGING DESIGN FOR CANNABIS-INFUSED DRINK BRAND CANN
If you’re interested in the strategy behind food and drink packaging design, you can read my guide here:
Food & Drink Packaging Design Guide for Startups
You can also explore more branding and packaging projects here:
View branding & packaging design projects
BEVERAGE PACKAGING DESIGN FOR FUNCTIONAL DRINK BRANDS
Packaging design within the functional beverage and cannabis-infused drinks category needs to balance:
Strong shelf visibility
Clear product communication
Minimal, premium branding
Regulatory clarity
Consistency across SKUs
For Cann, the goal was to create a stripped-back, design-led identity that felt:
Modern
Confident
Instantly recognisable
THE CHALLENGE
The main challenge was simplifying the visual identity while maintaining strong shelf impact.
Many functional drink brands overcomplicate packaging with:
Heavy messaging
Overly decorative visuals
Confusing flavour systems
The objective was to create a clean packaging system that felt:
Bold
Modern
Design-led
Easy to understand at shelf level
THE SOLUTION
We began with a brand refresh to refine the visual direction and positioning of Cann within the functional beverage market.
From there, I developed:
A refreshed logo design
A simplified visual identity system
Packaging label design for multiple flavours
A minimal colour-led flavour system
Custom line-based illustrations for each variant
The final system creates a strong, recognisable packaging design that improves shelf clarity and reinforces premium positioning.
THE OUTCOME
The result is a cohesive packaging design system that positions Cann as a modern, design-led cannabis-infused beverage brand with strong retail and lifestyle appeal.
The refreshed packaging improves:
Clarity
Brand recognition
Shelf presence
Premium perception
The drinks are now available in retailers across the United States.
FREQUENTLY ASKED QUESTIONS
What does a packaging design company do?
A packaging design company creates branding and packaging systems for products across food, drink, wellness, and FMCG sectors. This helps brands improve shelf visibility, communicate product value, and build stronger consumer recognition.
Do you design beverage packaging?
Yes — I specialise in food, drink, wellness, and FMCG packaging design, including functional beverages, CBD-style drinks, supplements, and lifestyle drink brands.
Why is packaging important for beverage brands?
Packaging plays a key role in helping beverage brands stand out in competitive retail environments while clearly communicating product positioning, flavour, and trust.
What makes effective functional drink packaging design?
Strong functional drink packaging design combines:
Clarity
Minimal branding
Strong shelf visibility
Scalable flavour systems
Do you work with international brands?
Yes — I work with UK and international start-ups and established FMCG brands looking to launch, refresh, or reposition their packaging and branding systems.
NEED HELP WITH PACKAGING DESIGN?
If you’re launching or refreshing a food, drink, or FMCG brand and need a UK-based packaging design company, I can help create strategic branding and packaging design systems designed for real-world retail performance.
Dave Jones Design is an award-winning freelance packaging designer specialising in food, drink, wellness, and FMCG branding and packaging design.
With over 10 years of experience, I help start-ups and growing brands create commercially effective packaging systems built for retail and e-commerce success.
Looking for a UK-based packaging design company to help with your next packaging design project? Get in touch.