Packaging Designer UK
Branding and packaging design for a new UK based natural protein bar brand.
Packaging Designer UK
I was approached by Full Nutter to design their brand, and packaging design for their range of protein bars. They wanted something quite different and quirky, to really help then stand out on shelf. I designed a simple hand-drawn style logo to start. I then created the packaging design concepts, and illustrations, for each product flavour.
Branding & Packaging Design for Food & Drink Brands UK
If you're interested in the strategy behind food, drink, and FMCG packaging design, you can read my guide here:
Food & Drink Packaging Design Guide for Startups
You can also explore more branding and packaging design projects here:
Packaging Design for Protein Bars & Health Food Brands
Packaging design within the health food and snack category needs to achieve several key objectives:
• Strong shelf impact
• Clear product communication
• Brand differentiation
• Consistency across flavour variants
• Customer trust and recognition
For Full Nutter, the goal was to create packaging design that felt fun, energetic, and natural while remaining highly visible within a competitive retail environment.
The packaging system also needed to support multiple product flavours while maintaining a consistent and recognisable brand identity.
THE CHALLENGE
The main challenge was creating a protein bar brand that stood apart from the many health food products already on the market.
Many protein bars rely on similar visual styles, making it difficult for consumers to distinguish one brand from another.
The objective was to create a quirky and memorable identity that reflected the brand's playful personality while still communicating quality, nutrition, and natural ingredients.
THE SOLUTION
We began by developing the brand identity design and defining a creative direction that would help the brand feel approachable, distinctive, and ownable.
From there, I developed:
• Logo design
• Brand identity development
• Hand-drawn illustration/brand world elements
• Packaging design concepts
• Product flavour variants
• Brand assets and merchandise graphics
• Typography and colour systems
The final identity features a hand-drawn logo, playful monkey character illustration, and bold flavour-led packaging colours that create strong shelf presence and immediate brand recognition.
THE OUTCOME
The result is a unique branding and packaging design system that helps Full Nutter stand out within the crowded health food and protein snack category.
The packaging communicates the fun personality of the brand while maintaining a professional and commercially effective appearance.
The flexible visual identity allows the business to expand into additional flavours and future product ranges while maintaining strong brand consistency.
FREQUENTLY ASKED QUESTIONS
Do you design packaging for protein bars and snack brands?
Yes — I work with protein bar, snack, food, drink, wellness, supplement, and FMCG brands looking to create distinctive packaging and branding systems.
Why is packaging important for food products?
Packaging plays a crucial role in attracting customers, communicating product benefits, building trust, and influencing purchasing decisions.
What makes effective protein bar packaging design?
Successful protein bar packaging combines strong shelf presence, clear messaging, flavour differentiation, and branding that reflects the product's positioning and audience.
Can you help with both branding and packaging design?
Yes — many projects include logo design, brand identity development, packaging design, illustration, marketing materials, and website design.
Do you work with food and drink start-ups?
Absolutely. I regularly work with start-ups and growing food and beverage brands looking to launch new products and build strong, recognisable brands.
GET IN TOUCH
If you're launching a food, drink, snack, supplement, or FMCG/CPG brand and need a UK-based packaging designer, I can help create strategic branding and packaging design systems designed to attract customers and support business growth.
Dave Jones Design is an award-winning freelance branding and packaging designer specialising in food, drink, wellness, supplement, and FMCG branding and packaging design.
With over 10 years of experience, I help start-ups and growing brands create commercially effective packaging and branding that stands out on shelf and online.
Looking for a Packaging Designer UK to help with your next packaging design project? Get in touch.