Freelance Graphic Designer London
Freelance graphic designer London. Branding for an Indian street food and craft beer restaurant based in Putney, London.
Freelance Graphic Designer London
Magoa are an Indian street food and Craft beer bar and restaurant based in London. The founders reached out - as they were looking for a freelance graphic designer to update their existing branding. I worked on the new logo design, icons and website design. The refreshed brand now has a simple, yet bold feel, which reflects the Indian culture, and street food offering
Brand Identity Design for Restaurant & Hospitality Brands
If you're interested in branding and brand identity design for food/drink and hospitality businesses, you can explore more projects here:
Restaurant Branding Design for London Hospitality Businesses
Effective restaurant branding needs to balance several important elements:
• Strong brand recognition
• Clear positioning
• Memorable customer experiences
• Consistency across touchpoints
• Distinctive visual identity
For Magoa, the goal was to create a brand identity that felt bold, welcoming, and contemporary while reflecting the energy of the restaurant and its Indian street food roots.
The visual identity also needed to work seamlessly across physical and digital applications while helping strengthen customer recognition.
THE CHALLENGE
The main challenge was updating the existing branding without losing the character and personality that customers already associated with the restaurant.
Many hospitality brands struggle to create identities that feel both authentic and commercially effective.
The objective was to create a cleaner, more confident visual identity that improved consistency while reinforcing the restaurant's unique positioning.
THE SOLUTION
We began by reviewing the existing brand and identifying opportunities for improvement across key customer touchpoints.
From there, I developed:
• Logo design refinement
• Custom icon design
• Brand identity development
• Visual style guidelines
• Website design
• Marketing asset development
The final design system creates a stronger and more recognisable brand identity while maintaining the personality and character of the original business.
THE OUTCOME
The result is a refreshed brand identity that positions Magoa as a distinctive London hospitality brand with a strong visual presence.
The updated branding improves consistency across customer touchpoints, strengthens recognition, and helps communicate the restaurant's unique food and drink offering more effectively.
The new identity provides a flexible foundation for future marketing, digital content, and business growth.
FREQUENTLY ASKED QUESTIONS
What does a freelance graphic designer do?
A freelance graphic designer helps businesses create visual communications including branding, logo design, websites, marketing materials, packaging, and digital assets.
Do you work with restaurants and hospitality businesses?
Yes — I regularly work with restaurants, cafés, bars, food brands, hospitality businesses, and start-ups looking to improve their branding and visual identity.
Can you refresh an existing brand rather than create a new one?
Absolutely. Many projects involve refining and modernising existing brands while retaining key elements that customers already recognise.
Do you design restaurant websites as well as branding?
Yes — I can help with logo design, branding, website design, menus, signage, marketing materials, packaging, and wider brand communications.
Why is branding important for restaurants?
Strong branding helps restaurants stand out from competitors, improve recognition, create memorable customer experiences, and build long-term loyalty.
GET IN TOUCH
If you're launching a new hospitality business or refreshing an existing restaurant brand and need a Freelance Graphic Designer in London, I can help create a strategic and commercially effective visual identity.
Dave Jones Design is an award-winning freelance branding and packaging designer specialising in branding, logo design, packaging design, hospitality branding, and FMCG design.
With over 10 years of design experience, I help start-ups and growing businesses create distinctive brands that connect with customers and support business growth.
Looking for a London-based freelance graphic designer to help with your next branding project? Get in touch.