Freelance Packaging Designer UK
Packaging design for vegan challenger meat brand Plant Punk
Freelance Packaging Designer UK
The guys from Plant Punk reached out - as they were looking for a freelance packaging designer to help with their brand identity, and packaging design, for their new start-up. Plant Punk is a vegan challenger brand based in London, who create plant-based meats and burgers. They wanted a bold, rebellious brand to help them really stand out - reflect the product, and their brand values and ethos. We worked together on the brand strategy, logo design, brand identity, and packaging designs, to create a strong and memorable brand, to help them really stand out on a supermarket shelf.
Branding & Packaging Design for Vegan Meat Brand Plant Punk
If you're interested in the strategy behind food packaging design for start-ups and FMCG brands, you can read my guide here:
Food & Drink Packaging Design Guide for Startups
You can also explore more branding and packaging design projects here:
Food Packaging Design for Vegan & Plant-Based Brands UK
Packaging design within the plant-based food space needs to balance several important factors:
• Strong shelf visibility
• Clear product communication
• Distinctive challenger brand positioning
• Bold and memorable branding
• Consistency across multiple products and SKUs
For Plant Punk, the goal was to create a strong brand identity that felt disruptive, energetic, and highly recognisable while still maintaining clear communication and strong retail appeal.
The packaging system also needed to support future product extensions while maintaining consistency across the wider product range.
THE CHALLENGE
The main challenge was creating a vegan food brand that could stand out within an increasingly crowded plant-based market.
Many plant-based brands rely on similar visual cues, making it difficult to create meaningful differentiation and long-term brand recognition.
The objective was to develop a stronger challenger brand identity that would help Plant Punk command attention on shelf while reinforcing the brand's rebellious personality and values.
THE SOLUTION
We began with brand strategy and positioning to define how Plant Punk should sit within the modern plant-based food sector.
From there, I developed:
• A bold logo design
• A distinctive brand identity system
• Packaging design for the product range
• Strong typography and graphic assets
• Vibrant colour palette
• Scalable packaging design system
The final design direction creates a memorable visual identity that helps the products stand out clearly against competitors while maintaining strong consistency across the brand.
THE OUTCOME
The result is a cohesive branding and packaging design system that positions Plant Punk as a bold and disruptive vegan challenger brand.
The packaging improves shelf impact, strengthens brand recognition, and creates a more distinctive presence within the competitive plant-based food category.
The flexible branding system is designed to support future growth while maintaining consistency across new product launches and retail environments.
FREQUENTLY ASKED QUESTIONS
What does a freelance packaging designer do?
A freelance packaging designer creates branding and packaging systems that help products stand out on shelf, communicate product benefits, and improve brand recognition across retail and e-commerce environments.
Do you design packaging for vegan and plant-based brands?
Yes — I specialise in food, drink, wellness, and FMCG packaging design, including vegan food brands, plant-based products, snacks, beverages, and supplements.
Why is packaging important for plant-based food brands?
Packaging plays a major role in helping plant-based brands communicate product benefits, build consumer trust, and stand out within increasingly competitive retail categories.
What makes effective vegan food packaging design?
Strong vegan food packaging design combines clear communication, distinctive branding, strong shelf visibility, and a memorable visual identity that helps products stand out from competitors.
Do you work with start-ups and established brands?
Yes — I work with both start-ups and established CPG/FMCG and food brands looking to launch, refresh, or reposition their branding and packaging.
GET IN TOUCH
If you're launching or refreshing a food, drink, vegan, or CPG/FMCG brand and need a UK-based freelance packaging designer, I can help create strategic branding and packaging design systems designed for real-world retail and e-commerce performance.
Dave Jones Design is an award-winning freelance branding and freelance packaging designer specialising in food, drink, health and wellness, and FMCG branding and packaging design.
With over 10 years of design experience, I help start-ups and growing brands create commercially effective branding and packaging design systems built for retail and e-commerce success.
Looking for a freelance packaging designer in the UK to help with your next packaging design project? Get in touch.