Packaging Designer London
Packaging design for healthy protein bar food startup Realbite.
Packaging Designer London
Realbite are a start-up based in the UK, that make natural snack, and protein bars. They got in touch, as they needed a packaging designer to design their logo design, branding, and packaging label designs. I worked on the brand mood-board, and logo design concepts first, and then developed the packaging labels, and then some marketing materials, and website design.
Branding & Packaging Design for Healthy Snack Brand RealBite
If you're interested in the strategy behind food packaging design for start-ups and FMCG brands, you can read my guide here:
Food & Drink Packaging Design Guide for Startups
You can also explore more branding and packaging design projects here:
Packaging Design for Healthy Snack & Protein Bar Brands UK
Packaging design within the healthy snacks and sports nutrition category needs to balance several important factors:
• Strong shelf visibility
• Clear nutritional communication
• Premium yet approachable branding
• Consumer trust and credibility
• Consistency across multiple flavours and products
For RealBite, the goal was to create a visual identity that felt modern, healthy, and commercially strong while remaining approachable and easy to understand.
The packaging design system also needed to support future flavour extensions and product launches while maintaining strong brand recognition.
THE CHALLENGE
The main challenge was creating a healthy snack brand that could stand out within a crowded market dominated by established protein bar and nutrition brands.
Many products within the category rely on similar design approaches, making it difficult to achieve meaningful differentiation and long-term brand recognition.
The objective was to create a stronger visual identity that balanced health-focused messaging with commercial shelf appeal.
THE SOLUTION
We began with moodboarding, competitor analysis, and brand positioning to define how RealBite should sit within the healthy snacks category.
From there, I developed:
• Logo design concepts
• Brand identity development
• Packaging label designs
• Marketing collateral
• Website design concepts
• A scalable visual identity system
The final design direction creates a cohesive and recognisable brand identity that works effectively across packaging, digital platforms, and marketing materials.
THE OUTCOME
The result is a complete branding and packaging design system that positions RealBite as a modern healthy snack brand with strong retail and e-commerce potential.
The packaging design improves product visibility, communicates the natural and nutritional benefits of the products, and creates a stronger overall brand presence.
The flexible visual identity system provides a strong foundation for future growth and product expansion.
FREQUENTLY ASKED QUESTIONS
Do you design packaging for protein bars and sports nutrition brands?
Yes — I work with protein bar, healthy snack, sports nutrition, supplement, and health brands looking to develop commercially effective packaging design systems.
What should protein bar packaging communicate?
Protein bar packaging should communicate flavour, nutritional benefits, product quality, and brand personality quickly and clearly while standing out on shelf.
Can you help with branding as well as packaging design?
Yes — many projects include logo design, visual identity development, packaging design, marketing materials, and website design to create a consistent brand experience.
How important is packaging design for start-up food brands?
Packaging design is often one of the first interactions customers have with a brand. Strong packaging can improve visibility, build trust, and encourage trial purchases.
Do you work with small food start-ups?
Absolutely. Many of my clients are start-ups launching new food, drink, wellness, and FMCG products and looking to build strong brands from the outset.
GET IN TOUCH
If you're launching or refreshing a food, drink, health and wellness, or FMCG/CPG brand and need a Packaging Designer in London, I can help create strategic branding and packaging design systems designed for real-world retail and e-commerce performance.
Dave Jones Design is an award-winning freelance branding and freelance packaging designer specialising in food, drink, health and wellness, and FMCG and CPG branding and packaging design.
With over 10 years of design experience, I help start-ups and growing brands create commercially effective branding and packaging design systems built for retail and e-commerce success.
Looking for a Packaging Designer in London to help with your next packaging design project? Get in touch.