Product Packaging Design
Product packaging design for UK based supplement start-up Superior Greens
Superior Greens - is a UK based supplement start-up creating natural supplement powders. The company got in touch, as they were looking for a product packaging designer to help with their packaging design. They wanted bold, and simple packaging to reflect the products. I worked on the logo design, brand identity, and packaging designs, to create a strong and memorable brand, to stand out on shelf, and from competitors. The brand is launching soon, and the products will be available on their website.
The objective was to create a clean and memorable packaging system that would help the products stand out within the competitive health and wellness market while clearly reflecting the natural positioning of the brand.
I worked across the logo design, brand identity and packaging design system to create a cohesive visual direction for the launch range.
Supplement Product Packaging Design for Startups
Product packaging design plays an important role within the supplement industry, where packaging must quickly communicate trust, clarity and product positioning.
For startups entering competitive FMCG and wellness categories, strong packaging design helps products stand out while creating a more professional and credible brand presence.
For Superior Greens, the focus was on developing a bold but minimal visual identity that felt modern, clean and commercially effective across both retail and ecommerce environments.
This project sits within my wider guide to food and drink packaging design for startups in the UK, which explores strategy, packaging design systems, and real-world launch considerations.
The Challenge
One of the main challenges was creating packaging design that felt bold and distinctive while still maintaining simplicity and clarity.
The supplement category is highly saturated, with many brands relying on visually complex packaging systems that can feel cluttered and difficult to navigate.
The goal was to create a design system that immediately communicated the product category while building strong shelf visibility and recognisable branding.
The Solution
I developed a clean and impactful packaging design system built around strong typography, minimal layouts and bold visual hierarchy.
Alongside the packaging design, I also worked on the logo design and wider brand identity to ensure consistency across the full customer experience.
The final design direction helps create a memorable and scalable supplement brand identity while maintaining clarity across the product range.
Explore other related packaging design projects
The Outcome
The final result is a modern and commercially focused product packaging design system that helps position Superior Greens within the UK health/wellness and supplement market.
The branding and packaging design create strong visual recognition while supporting the brand’s natural and health-focused positioning.
The products are launching soon and will be available through the Superior Greens website.
Frequently Asked Questions
What is product packaging design?
Product packaging design involves creating the visual identity and packaging system for a product, including branding, typography, colour systems and packaging layouts.
Why is packaging important for supplement brands?
Packaging helps supplement brands communicate trust, product benefits and quality quickly, especially in highly competitive retail and ecommerce markets.
Do you design packaging for startups?
Yes — I work with startups and growing brands across food, drink and wellness sectors to create commercially effective packaging systems.
What makes good supplement packaging design?
Good supplement packaging design combines clarity, hierarchy and strong brand positioning to improve recognition and customer confidence.
Do you offer logo design and branding too?
Yes — I work across logo design, branding and packaging design to create cohesive visual identity systems for startups and FMCG brands.
Dave Jones Design is an award winning freelance packaging designer based in London/Leeds, UK specialising in branding and packaging design for food and drink brands and startups. I offer exceptional branding and packaging design solutions that seamlessly blend creativity, strategy, and innovation. I have over 10 years of packaging design experience working with national and international brands and startups of all shapes and sizes.
Contact me today to explore how I can bring your brand to life. If you want any further information, or if you’re looking for an expert packaging designer to help with your next food or beverage packaging design project - then feel free to reach out, or check out my blog or design work