Freelance Branding Designer
Branding, illustration and web design for a new Yorkshire based coffee shop.
Freelance Branding Designer
Citizen Coffee are a coffee shop and coffee roasters based in North Yorkshire. They got in touch as they required new branding design, and wanted a custom hand-drawn logo design, and icon design. The guys went a simple logo-type font for the logo, and also hand-drawn illustrative style icon design. I then designed the colour palette/brand icons, and website.
Branding for Coffee Shops & Hospitality Brands and Start-ups
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Brand Identity Design for Coffee Shops & Independent Food Businesses
Strong branding plays a crucial role in helping hospitality businesses stand out in increasingly competitive markets.
Effective coffee shop branding can help businesses:
• Create a memorable customer experience
• Build customer loyalty
• Improve brand recognition
• Differentiate from competitors
• Create consistency across physical and digital touchpoints
For Citizen Coffee, the objective was to create a brand identity that felt authentic, independent, and full of personality while remaining flexible enough to work across multiple applications.
The branding also needed to support both the coffee shop and coffee roasting sides of the business.
THE CHALLENGE
The main challenge was creating a distinctive brand identity that reflected the independent nature of the business while avoiding the generic visual styles often seen throughout the coffee industry.
The team wanted something simple and approachable, but with enough character to create a memorable experience for customers.
The identity also needed to work effectively across packaging, signage, menus, merchandise, social media, and the website.
THE SOLUTION
We began by exploring the brand personality, customer audience, and long-term goals of the business.
From there, I developed:
• Logo design
• Brand identity development
• Hand-drawn icon design
• Custom illustration assets
• Colour palette creation
• Website design
• Brand application concepts
• Digital and print branding assets
The final branding combines a clean logotype with playful hand-drawn illustrations and icons that reinforce the friendly and independent character of the brand.
THE OUTCOME
The result is a distinctive branding and website design system that helps Citizen Coffee stand out within the competitive coffee shop and speciality coffee market.
The visual identity creates a consistent customer experience across all touchpoints while helping strengthen brand recognition and customer engagement.
The flexible design system provides a strong foundation for future growth, marketing activities, and product expansion.
FREQUENTLY ASKED QUESTIONS
Do you design branding for coffee shops and cafés?
Yes — I regularly work with coffee shops, cafés, restaurants, hospitality businesses, food brands, and independent retailers looking to create distinctive brand identities.
Can you create custom illustrations and icons?
Absolutely. Many branding projects include bespoke illustrations, icon systems, packaging graphics, and visual assets designed specifically for the brand.
Why is branding important for coffee shops?
Strong branding helps coffee shops create memorable customer experiences, build loyalty, improve recognition, and stand out from local competitors.
Can you design websites as well as branding?
Yes — many projects include logo design, brand identity development, website design, packaging design, marketing materials, and digital content creation.
Do you work with independent businesses and start-ups?
Absolutely. I work with start-ups, independent businesses, and established brands across hospitality, food and drink, retail, wellness, and FMCG sectors.
GET IN TOUCH
If you're launching a coffee shop, cafe, restaurant, bar, pub, or any other hospitality business, and need a Freelance Branding Designer, I can help create a distinctive visual identity that connects with customers and supports long-term growth.
Dave Jones Design is an award-winning UK based freelance branding and packaging designer specialising in logo design, brand identity design, illustration, packaging design, and website design for hospitality, food and drink, and consumer brands.
With over 10 years of experience, I help businesses create memorable brands that stand out in competitive markets and build stronger customer connections.
Looking for a Freelance Branding Designer to help with your next branding design project? Get in touch.