Packaging Design Agency London
Logo design, branding and packaging design for drink brand Juno Bamboo Water
Juno is a natural bamboo water brand based in London looking to create a bold and distinctive identity within the growing wellness drinks market.
The brand approached me looking for a London-based packaging design agency to help redesign the branding and packaging design for the product range ahead of launch.
The goal was to create a clean and modern visual identity that felt simple and commercially strong while also reflecting the Japanese heritage and natural positioning of the product.
I worked across the brand strategy, research, logo design, colour palette, typography and packaging design system to create a cohesive brand identity for launch.
Drink Packaging Design for a London Beverage Brand
The health and wellness drinks category is highly competitive, with many beverage startups competing for attention through bold packaging and lifestyle-focused branding.
For Juno, the objective was to create a packaging design system that felt refined and modern while still maintaining strong shelf impact and recognisable branding.
The visual direction combined minimal design principles with bold typography and colour usage to help create a distinctive FMCG beverage identity.
This project sits within my wider specialist work in food and drink packaging design for startups in the UK, where I help brands create strategic packaging systems for competitive FMCG/CPG markets.
The Challenge
One of the main challenges was balancing minimal design with strong product visibility in a crowded beverage market.
The branding needed to feel modern and commercially effective while also subtly reflecting the Japanese heritage and natural positioning of the bamboo water product.
The packaging also needed to remain flexible enough to work consistently across multiple flavours and retail environments.
The Solution
I developed a bold but minimal visual identity system focused on typography, colour and clean packaging layouts to create a modern and recognisable brand presence.
The branding and packaging design were carefully structured to feel premium and approachable while maintaining strong shelf visibility both in-store and online.
Alongside the packaging design, I also developed the logo design, colour palette and typography system to ensure consistency across all brand touchpoints.
The Outcome
The final result is a clean and distinctive beverage branding and packaging system that helps position Juno within the UK wellness drinks market.
The packaging creates strong visual recognition while communicating the product’s natural and premium positioning in a clear and approachable way.
The drinks are now available through retailers including Fodabox, Delli Market, Yumbles and direct through the Juno website.
Similar strategic thinking can be seen in other FMCG packaging design projects such as:
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Common Water - CPG beverage packaging design
Sowd - protein bar packaging design
Frequently Asked Questions
Do you design packaging for drink brands?
Yes — I work with beverage startups and FMCG drink brands to create strategic packaging systems that improve shelf impact and strengthen brand recognition.
What makes effective beverage packaging design?
Effective beverage packaging design combines strong branding, clear communication and distinctive visual identity to help products stand out in competitive retail environments.
Do you work with London startups?
Yes — I regularly work with London-based startups and growing brands across food, drink and wellness categories.
Can branding help new drink products stand out?
Yes — strong branding and packaging design help improve product visibility, customer recognition and perceived value, especially within competitive FMCG markets.
Do you offer logo design as well as packaging design?
Yes — I work across brand identity, logo design and packaging systems to create cohesive visual identities for startups and growing brands.
Looking for a Packaging Design Agency in London?
If you’re launching a food, drink or wellness brand and need strategic branding and packaging design support, I can help create commercially focused branding and packaging design systems designed for competitive retail and ecommerce markets.