Graphic Design Agency Leeds
Branding and website design for Mylo - a courier start-up based in the UK
Graphic Design Agency Leeds
Mylo are a start-up same day courier company based in London, UK. The business needed a re-brand, and they got in touch - as they were looking for freelance graphic designer to work with. I designed the logo, colour palette, and type to start with, so we had the brand identity to work with. I then designed the website wireframes, and the Ui design for the website. I also created brand illustrations, icons and banner designs for the website.
Branding & Website Design for Start-Up Businesses
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Graphic Design Agency Leeds for Branding & Website Design
Strong branding and website design work together to create a consistent customer experience.
Effective branding and website design can help businesses:
• Build trust and credibility
• Improve customer engagement
• Strengthen brand recognition
• Clearly communicate products and services
• Generate more enquiries and conversions
For Mylo, the goal was to create a professional brand identity and website that reflected the speed, reliability, and modern approach of the business.
The new branding and website design also needed to be flexible enough to support future growth and marketing activities.
THE CHALLENGE
The main challenge was creating a brand identity and website that helped differentiate Mylo from other courier companies operating within the market.
Many courier businesses rely on generic branding and outdated websites, making it difficult to create a memorable customer experience.
The objective was to create a distinctive visual identity and intuitive website design that would help position Mylo as a modern and customer-focused courier service.
THE SOLUTION
We began by defining the brand positioning and establishing a visual direction that reflected the company's values and target audience.
From there, I developed:
• Logo design
• Brand identity development
• Colour palette creation
• Typography selection
• Website wireframes
• UI design
• Custom illustrations
• Icon design
• Website banners and supporting graphics
The final design system combines bold colours, modern typography, and clean user interface design to create a professional and engaging online experience.
THE OUTCOME
The result is a modern brand identity and website that provides Mylo with a strong platform for future growth.
The new branding improves recognition and consistency, while the website helps communicate services more clearly and creates a better user experience for potential customers.
The project demonstrates how strategic branding and website design can help start-ups build credibility and establish a stronger market presence.
FREQUENTLY ASKED QUESTIONS
Do you provide both branding and website design services?
Yes — many projects include logo design, brand identity development, website design, packaging design, marketing materials, and digital content creation.
Why is branding important for start-up businesses?
Strong branding helps businesses build trust, improve recognition, communicate their value proposition, and create a more professional first impression.
Can you design website wireframes and user interfaces?
Absolutely. I regularly create website wireframes, UI design systems, landing pages, and full website designs for businesses across a range of industries.
Do you create custom illustrations and icons?
Yes — I often create bespoke illustrations, icons, graphics, and visual assets that support branding and website design projects.
Do you work with businesses outside Leeds?
Yes. While I'm based in Leeds, I work with clients across the UK and internationally on branding, packaging, website, and graphic design projects.
GET IN TOUCH
If you're looking for a Leeds-based graphic design agency to help with branding, website design, or graphic design projects, I can help create strategic design solutions that support your business goals.
Dave Jones Design is an award-winning freelance graphic designer specialising in branding, website design, packaging design, and brand identity design systems for start-ups and growing businesses.
With over 10 years of experience, I help businesses create memorable brands and effective digital experiences that connect with customers and support long-term growth.
Looking for a Graphic Design Agency Leeds to help with your next graphic design project? Get in touch.