Packaging Design Agency UK
Creative packaging design for ambitious food, drink, wellness and FMCG brands.
Looking for a packaging design agency in the UK to help launch, develop or refresh your product packaging?I'm Dave, an award-winning freelance packaging designer and founder of Dave Jones Design, specialising in creative, commercially focused packaging design for food, drink, health, wellness and FMCG brands
With over 10 years of experience in branding, graphic design and packaging design, I work with ambitious startups, challenger brands and established businesses to create distinctive packaging that connects with customers, builds brand recognition and stands out in competitive retail environments.
I offer the creative expertise and considered approach you'd expect from a specialist packaging design agency, combined with the flexibility, direct communication and personal service of working with an independent designer.
Whether you're launching a new product, refreshing an established brand or developing packaging across an entire product range, I can help take your project from initial creative direction through to final print-ready artwork.
A Creative Packaging Design Studio for UK Brands
Great packaging does more than protect a product. It creates an immediate impression, communicates what makes your brand different and gives customers a reason to choose you.
In competitive categories such as food, beverages, supplements and consumer goods, effective packaging design needs to balance creativity with commercial considerations.
Your packaging should be visually distinctive, easy to understand, consistent with your brand identity and suitable for the environments where customers will discover and purchase your products.
At Dave Jones Design, I combine creative thinking, brand strategy and practical packaging design experience to develop packaging that looks great and works in the real world.
As an independent alternative to a traditional packaging design agency, I provide a personal and collaborative approach to every project. You'll work directly with me throughout the creative process, ensuring consistent creative direction, straightforward communication and a clear understanding of your brand.
I work remotely with businesses across the UK, including London, Leeds, Manchester and beyond.
Explore my freelance packaging design services or browse my packaging design portfolio.
Product Packaging Design That Makes Brands Stand Out
Effective product packaging design plays an important role in how customers discover, recognise and choose products.
Whether your packaging appears on supermarket shelves, in independent retailers or across ecommerce platforms, it needs to communicate your brand and product clearly while standing apart from competitors.
I create distinctive product packaging for startups, growing challenger brands and established companies, combining creative thinking with a practical understanding of branding, retail presentation and packaging production.
My approach considers everything from typography, colour and illustration to packaging formats, visual hierarchy and product information.
The aim is to develop packaging that looks distinctive, reflects your brand's positioning and works consistently across different products and formats.
Product Packaging Design Services
My services include:
New product packaging design and development
Packaging concepts and creative direction
Product branding and visual identity
Packaging redesigns and brand refreshes
Packaging systems for multiple product SKUs and flavours
Labels, sleeves, cartons, pouches, cans and bottles
Packaging artwork and print-ready files
Product range extensions and artwork adaptations
Whether you're launching a single product or developing a complete packaging range, I can create a visual identity that supports your immediate requirements and future growth.
Packaging Design Services for Food, Drink and FMCG Brands
As a specialist packaging designer, I work across a range of consumer product categories, creating distinctive packaging that balances visual impact, brand personality and practical requirements.
Food Packaging Design
Food packaging needs to capture attention, communicate product benefits and create an immediate connection with customers.
I create packaging design for snacks, cereals, granola, confectionery, functional foods, healthy products and other grocery categories.
From new food startups to established consumer brands, I develop packaging that balances appetite appeal, clear information and a distinctive brand identity.
Explore my food packaging design services.
Drink and Beverage Packaging Design
The drinks market is highly competitive, with brands competing for attention across supermarkets, convenience stores, hospitality venues and online retailers.
I develop creative packaging for energy drinks, functional beverages, soft drinks, wellness drinks, coffee and other beverage products.
From cans and bottles to labels and multipacks, I create packaging that communicates your product's personality, strengthens brand recognition and delivers a distinctive visual presence.
FMCG Packaging Design
Fast-moving consumer goods require packaging that communicates quickly and remains consistent across different products, flavours and formats.
I work with FMCG and CPG businesses to develop packaging systems that support product launches, brand development, retail presentation and range extensions.
Whether you're introducing a new product or refreshing an established range, I can help develop packaging that reflects your brand positioning and connects with your target audience.
Explore my FMCG packaging design services.
Health, Wellness And Supplement Packaging Design
The health, wellness and nutrition sectors place particular importance on brand credibility, product understanding and clear communication.
I create packaging for supplements, vitamins, functional nutrition and wellness products, combining considered typography, distinctive colour palettes and clear visual hierarchy.
My experience includes branding and packaging design projects for many health and wellness brands such as Rheal, Omvits, Superior Greens and The Organic Protein Company.
Branding and Packaging Design Under One Roof
Strong packaging starts with a strong brand.
A successful packaging design should feel like a natural extension of your brand identity, communicating your personality, values and positioning consistently across every customer touchpoint.
At Dave Jones Design, I offer both branding and packaging design services, allowing me to develop a cohesive visual identity from the initial brand concept through to finished product packaging.
My branding and packaging services include:
Brand identity design
Logo design and development
Brand strategy and creative direction
Typography and colour systems
Illustration and supporting graphics
Packaging concepts and visual design
Product range design and extensions
Brand guidelines and marketing materials
By considering branding and packaging together, I can help create a consistent visual identity that works across physical products, ecommerce, social media and wider marketing materials.
This is particularly valuable for startups launching new products and established businesses undertaking a rebrand.
Explore my branding design services or freelance logo design services.
Why Choose A Freelance Packaging Designer Instead of a Traditional Packaging Design Agency?
If you're comparing packaging design agencies in the UK, you may be wondering whether you need a large creative team or whether an experienced independent designer could be the right fit.
Working directly with a specialist packaging designer offers several advantages.
Direct Access to Your Designer
Rather than communicating through account managers or multiple departments, you'll work directly with the person developing your packaging.
This creates a more personal and collaborative working relationship while helping maintain a consistent creative vision throughout the project.
Over 10 Years of Design Experience
I bring over a decade of experience across branding, graphic design and packaging design, with particular expertise in food, drink, wellness and FMCG categories.
Specialist Creative Expertise
My approach combines research, strategic thinking, creative exploration and practical design development.
The result is a considered packaging solution tailored to your brand, product and audience.
Flexible and Personal Service
As an independent designer, I can tailor the scope of a project to your requirements, whether you need a completely new packaging identity, an established product range refreshed or ongoing design support.
Clear Communication and Collaboration
You'll have a direct point of contact throughout the project, making feedback, decisions and creative development straightforward.
Commercially Focused Packaging Design
My aim is to create packaging that works beyond the design presentation.
Every project considers how your packaging will communicate with customers, reflect your brand positioning and function in real retail and ecommerce environments.
Packaging Design for Startups and Established Brands
I work with businesses at different stages of growth, from ambitious startups launching their first products to established brands looking to develop or refresh their packaging.
Packaging Design for Startups
Launching a new product is an exciting but demanding process.
Your packaging needs to communicate what makes your product different, appeal to the right audience and establish a professional, recognisable brand identity.
I can help develop your initial branding and packaging design, creating a consistent visual direction that can grow alongside your business.
Packaging Design for Established Brands
Established businesses often need packaging design support for product launches, rebrands, range extensions and evolving commercial requirements.
I can help refresh existing packaging, introduce new products or develop a more consistent visual system across an established range.
The focus is on maintaining brand recognition while introducing creative solutions that support your business objectives.
Packaging Design for Growing FMCG Brands
As brands expand into new retailers, product categories and markets, maintaining a consistent visual identity becomes increasingly important.
I can provide packaging design and artwork support to help ensure your products remain recognisable across different packaging formats and applications.
My Packaging Design Process
Every packaging project is different, but I follow a clear and collaborative design process to ensure the final result meets your creative and practical requirements.
1. Discovery and Project Brief
We begin by discussing your brand, products, audience, competitors, objectives and packaging requirements.
This helps establish a clear understanding of what the packaging needs to achieve.
2. Research and Creative Direction
I explore your product category, competitive landscape and potential creative opportunities.
Visual research, mood boards and design references help establish a direction that reflects your brand positioning.
3. Packaging Design Concepts
I develop creative packaging concepts exploring typography, colour, illustration, layout and visual identity. The focus is on creating a distinctive design that communicates your product effectively.
4. Design Development and Refinement
Following your feedback, the chosen concept is refined and developed into a resolved packaging design.
Where required, this includes adapting the design across different products, flavours, sizes and formats.
5. Final Artwork and Production Preparation
Once the design is approved, I prepare the agreed artwork files for your packaging format and production requirements.
I can also liaise with your printer or packaging manufacturer to help ensure the artwork is prepared correctly.
6. Ongoing Creative Support
If you're expanding your product range or introducing additional packaging formats, I can provide ongoing design support to maintain consistency as your brand develops.
Packaging Design That Works Across Retail and Ecommerce
Packaging needs to perform in more than one environment.
Whether your products are sold through supermarkets, independent retailers, hospitality venues or online stores, your packaging should communicate clearly and remain recognisable.
I consider how packaging will appear in different contexts, including:
Supermarket shelves and retail displays
Independent shops and specialist retailers
Ecommerce product photography and online listings
Subscription boxes and direct-to-consumer deliveries
Product launches and promotional campaigns
Multiple product sizes, flavours and packaging formats
This helps ensure your packaging remains consistent, distinctive and practical across the different environments where customers interact with your brand.
Frequently Asked Questions About Packaging Design Agencies
What does a packaging design agency do?
A packaging design agency develops the visual identity and design of product packaging. Services can include brand strategy, packaging concepts, typography, illustration, product range development and final print-ready artwork.
At Dave Jones Design, I provide these specialist creative services as an independent packaging designer, working directly with clients throughout the design process.
What is the difference between a packaging design agency and a packaging design studio?
Both terms are commonly used to describe businesses offering professional packaging design services.
A packaging design agency may provide a broader range of services through a larger team, while a packaging design studio may focus more closely on specialist creative work.
At Dave Jones Design, I offer a personal, independent alternative to a traditional agency, combining specialist packaging expertise with direct communication and a flexible approach.
Do I need a packaging design agency or a freelance packaging designer?
That depends on the scale and requirements of your project.
A traditional agency may be appropriate for projects requiring a large multidisciplinary team, while an experienced freelance packaging designer can offer direct access to specialist creative expertise and a more personal working relationship.
I work with both startups and established companies looking for professional, commercially focused packaging design.
How much does packaging design cost in the UK?
Packaging design costs depend on factors such as the number of products, design complexity, whether branding is required and the amount of artwork development involved.
A new product identity and complete packaging range will generally require more work than adapting an existing design to an additional flavour or product.
I provide tailored quotations based on the requirements and scope of each project.
Can you design packaging for an entire product range?
Yes. I can develop packaging systems designed to work consistently across different products, flavours, sizes and formats.
This helps create a recognisable brand identity while allowing individual products to remain clearly differentiated.
Do you offer both branding and packaging design?
Yes. In addition to packaging design, I offer logo design, brand identity development, creative direction, illustration and wider graphic design services.
This allows me to develop a consistent brand identity across your packaging and supporting marketing materials.
Can you provide print-ready packaging artwork?
Yes. I can prepare final artwork for agreed packaging formats, including working with cutter guides, dielines and printer specifications.
Final production requirements should be confirmed with the relevant manufacturer, and any mandatory product information or regulatory claims should be checked by the appropriate responsible party.
Do you work with food and drink brands?
Yes. Food, drink, health/wellness and FMCG packaging are key areas of my experience, but I also work across many other sectors including hospitality (restaurants cafes, hotels and coffee shops) and more.
I've worked on branding and packaging projects for a range of consumer businesses, including drinks, snack brands, health foods, supplements and wellness products.
Can you help redesign Or Refresh existing product packaging?
Yes. I can help refresh or redesign packaging to better reflect your brand positioning, improve visual consistency or establish a more distinctive presence within your market.
The extent of the redesign will depend on your objectives and which existing brand elements you want to retain.
Do you work with clients across the UK?
Yes. I'm based in Leeds and London and work remotely with clients throughout the UK and internationally.
This allows me to collaborate with brands regardless of location.
Work with me
Looking for a Packaging Design Agency in the UK?
If you're launching a new product, refreshing an established range or looking for an experienced creative packaging design partner, I'd love to hear about your project.
At Dave Jones Design, I work directly with food, drink, wellness and FMCG brands to create distinctive packaging that combines creative thinking, clear communication and practical production considerations.
Whether you need branding and packaging for a completely new product or creative support for an established business, I can help bring your brand to life.
Let's discuss your packaging design project. Or explore my packaging design portfolio to see examples of my work.
Get in touch to discuss your packaging design project below.